E-news: Get the need-to-know on optimizing GA4

[ ] Plus, 18 functionality tests to increase conversions [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [Learning Paths]( [ ] [ ] [ ] [ ] 14th June 2023 Welcome to this week’s edition of E-news, Google Analytics 3 will stop processing data from Saturday 1st July 2023. So whether you are fully migrated to GA4, or still working to meet the deadline, we have resources to help your business make the most of this new platform. Our [Google Analytics setup audit]( is the fastest and most efficient method for setting up or testing your new GA4 account. This template is vital if you’re serious about the accuracy of your analytics and offers a full migration checklist to help you get the most from GA4. For in-depth guidance on setting up GA4, tracking your goals and using analytics to improve your customers' experiences, check out our [Google Analytics Learning Path.]( Integrated across 22 core modules, this course combines interactive training and actionable templates to support teams of all shapes and sizes to optimize GA4. Once you’re set up with GA4, you’ll want to make sure your customers are getting the best possible experience from your website. Our [website user testing Quick Win]( uncovers 18 practical functionality tests and how you can use them to increase conversions on your site, all in just 30 minutes. For more information on our GA4 resources, as well as the rest of our marketing guides and templates, download our [Free Member index guide]( today. Have a great week! Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [Crack open your competitors’ strategies]( Break your competitors’ traffic strategies down in detail. Access detailed competitor traffic data across eight key channels, including Direct, Referral, Organic & Paid Search, Organic & Paid Social, Email, and Display Ads. [Analyze Competitors Now]( [ ] [ ] [ ] [ ] [Recommended articles](#) [How to write an e-commerce marketing plan]( Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room… - [Read the full article](. Posted 7 hours ago – [Trends and innovation]( [Revenue model options: 10 revenue generation techniques for digital businesses]( Posted 3 days ago – [Digital marketing software reviews]( [What is customer lifecycle marketing?]( Posted 5 days ago – [Best practice advice]( [What is always-on marketing?]( Posted 6 days ago – [Best practice advice]( [The RACE digital marketing audit checklist]( Posted 2 weeks ago [View all the latest articles]( [Smart Insights Expert Membership]( [Latest Premium Member Resources]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Online customer acquisition guide]( [Img_1] [Customer persona guide and template]( [Img_1] [Managing social media plan example template]( [Img_1] [Social media report template](www.smartinsights.com/guides/social-media-report-template/?utm_source=e-news&utm_medium=email&utm_campaign=jun23) [Learn more]( [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd