Paid, earned and owned media - why all 3 matter

[ ] Keep your brand front of mind when prospects and customers browse online [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] Get to grips with your digital media [ ] [ ] The difference between paid, owned and earned media It's fair to say that paid, earned, and owned media offer marketers a never-ending array of opportunities to win more customers. For many businesses, investing in paid media has traditionally been a priority. However, in more recent times, more and more marketers are understanding the value of different forms of media reach. Integrating all three as part of your strategy can present a range of opportunities for your your business, particularly when it comes to reaching new audiences. Marketers are rapidly adapting their methods of investing in paid, owned and earned media to reach and engage their customers. In [my blog,]( I’ll go into detail about the importance of utilizing all three media types and how you can measure the value of each. We’ll explore the key differences between these and help you gain a better understanding of where to invest your efforts. Need the resources to upscale your digital media? Become a [Smart Insights Business Member]( today and join the thousands of companies already doing so. [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd