Goals in GA4: What you need to know {NAME}

[ ] Understand our recommended steps for creating goals in Google Analytics 4 [View this in your browser]( [ ] [Smart Insights]( [About]( [Join Now]( [Contact Us]( [ ] Our Google Analytics resources are being updated for GA4 [ ] [Learning Paths]( [ ] [ ] How do I create and review my company's goals and objectives in GA4? Use our updated module to discover how to track events In Google's current Universal Analytics there are five different goal types, but this will be changing when GA4 takes over in July 2023. In this new model conversions are measured as events rather than goals, meaning they are configured differently. Marketers need to set these up manually and our updated Defining Google Analytics Goals module explains how to do this. It features useful information on how e-commerce sites can define these events, as well as how to record their value in GA4. [Define Your Goals]( [ ] [ ] [ ] Looking to quickly get to grips with GA4? Business Starter Membership gives you access to our range of marketing tools that you can use to grow your business We have been updating the resources in our [Google Analytics Learning Path]( to make sure you are ready for GA4, which includes: - [Google Analytics setup audit template]( - [Opportunities to improve usage of Google Analytics module]( Use these resources - as well as our guides, templates and 1​​​0 Learning Paths - to advance your digital strategy and accelerate your business growth with Business Starter Membership. [Upgrade To Business Starter]( [ ] [ ] [ ] [ ] [ ] [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Basic or Expert member of [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd