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Wed, Nov 24, 2021 05:14 AM

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For digital marketing communications to be effective, they must clearly highlight the unique benefit

[ ] Plus, don’t miss our updated marketplace analysis tool for Business Members [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Drive business growth with a winning digital marketing strategy [ ] [ ] [ ] Brand audit and marketplace analysis template Develop integrated brand strategies for your business [90-day planning templates for marketing]( For digital marketing communications to be effective, they must clearly highlight the unique benefits of the product or service they are promoting. Use our updated template to review your company’s marketplace position and create marketing plans and assets to attract and retain customers. [Develop Your Brand]( [ ] Make the case for investment in digital marketing Outline the principles of media attribution modelling [The RACE Framework]( Learn how to justify increased investment in digital marketing. Prove the value of different media channels using our forecasting template and conversion and lifetime value models. Plus, save up to 50% on annual memberships right now in our Black Friday Sale. [Make The Case]( [ ] How many different types of marketing plan does a business need and why? Featured blog [10 reasons why you need a digital marketing strategy]( Review six different types of marketing plan and find out how to choose the right type of plan to define your marketing strategy. Dr. Dave Chaffey’s latest blog examines a range of options for marketers looking to streamline their marketing planning activities in 2022. [Review Your Plan]( [ ] Assess audience customer journeys Google Analytics Learning Path [Capability maturity review]( Learn three alternative techniques for creating customer journey maps. Develop a marketplace map to plan your media for reaching and influencing personas. Plus, save up to 50% on annual memberships right now in our Black Friday Sale. [Map The Customer Journey]( [ ] [ ] [ ] [ ] [Recommended articles](#) [Cross-channel marketing and how to implement it]( 9 pointers for strategic marketers to implement and benefit from cross-channel marketing … - [Read the full article](. Posted 3 days ago – [Best practice advice]( [2021 - 2022 digital marketing trends: 25 practical recommendations to implement]( Posted 4 days ago – [Trends and innovation]( [The difference between paid owned and earned media]( Posted 5 days ago [Branding definition for modern business models]( Posted 6 days ago – [Trends and innovation]( [How to align your marketing strategy with your 2022 objectives]( Posted 7 days ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [Recently Updated Member Resources]( [Img_1] [10 business-to-business marketing mistakes]( [Img_1] [Q4 2021 online marketing statistics compilation]( [Img_1] [Q4 2021 online marketing benchmarks statistics compilation]( [Img_1] [Email marketing audit]( [Img_1] [Digital marketing planning spreadsheet]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd

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