E-News: Optimize your 2022 digital media budget

[ ] Plus, learn new techniques to forecast your digital marketing activities [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Your rundown of this week's news, tips and updates [ ] [ ] [Access deep market insights instantly]( [Maximize Your Competitor Traffic Insights with 3X the Data]( To thrive in business you need to know your market. With Semrush .Trends, market research doesn’t need to be difficult. Gain deep market insights with a single click. Use Semrush .Trends for market research to: - Get an instant market overview - Evaluate market audiences - Identify market leaders - Spot hidden opportunities [Try Semrush .Trends]( [ ] Digital marketing planning spreadsheet Business Starter updated resource [Digital marketing planning spreadsheet]( Optimize your digital marketing investments for customer acquisition in 2022. This Excel spreadsheet will help you create a budget for the year ahead to define and then optimize your investment in search marketing, display advertising, affiliate marketing and online PR. [Start Planning]( [ ] Forecast results and ROI for digital marketing activities Campaign Planning Learning Path [The RACE Framework]( Learn how to create a realistic forecast for your digital marketing activities. Predict a monetary return on investment (ROI) on marketing activities to determine whether the activity is worthwhile and to control media costs. [Realistic Forecasting]( [ ] E-commerce conversion rates benchmarks 2022 - how do yours compare? Featured Blog [Google Ads Mobile Benchmarks]( As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Dr. Dave Chaffey’s updated 2022 summary rounds up the latest benchmarking sources to inform your marketing strategy. [Conversion Stats]( [ ] Define acquisition budget and plan RACE Practical Digital Strategy Learning Path [ Define acquisition budget and plan]( Learn how to create a structured plan and budget to boost awareness of your brand, products and services to encourage purchase. Take a strategic approach to customer acquisition using the tools and techniques covered in this module. [Create A Structured Plan]( [ ] [ ] [ ] [ ] [Recommended articles](#) [What is digital marketing? Tools and templates to define the scope of digital today.]( Defining digital marketing today using the Smart Insights RACE Framework... - [Read the full article](. Posted 6 days ago – [Best practice advice]( [10 reasons you need a digital marketing strategy in 2022]( Posted 7 days ago – [Best practice advice]( [Social commerce 2022 trends : Tactics and tools to grow your e-commerce strategy through social media]( Posted 1 week ago – [Best practice advice]( [How to use the 7Ps Marketing Mix]( Posted 2 weeks ago – [Models and frameworks]( [How to plan, measure and achieve your marketing goals]( Posted 2 weeks ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [Recently Updated Member Resources]( [Img_1] [Running international marketing campaigns guide]( [Img_1] [10 costly Google Ads mistakes]( [Img_1] [B2B startup digital marketing plan workbook and case study]( [Img_1] [How to avoid these 10 SMB digital marketing mistakes]( [Img_1] [Account-based marketing best practices guide]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd