E-News: Customize Google Analytics for your business

[ ] Plus, make the business case for investment in digital marketing [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Your rundown of this week's news, tips and updates [ ] [ ] Opportunities to improve usage of Google Analytics Individual Membership updated resource [Structure a plan using the RACE planning framework]( Optimize a data-driven approach to marketing by improving your Google Analytics skills. Our 15-minute module covers the eight most useful reports to help you unlock analytical insights and identify new opportunities to boost your digital marketing performance. [Google Analytics Opportunities]( [ ] Marketing strategy vs tactics - why the difference matters Featured blog [The RACE Framework]( Without a clear strategy, it’s likely some of your tactics may be poorly directed. You may not be implementing the right marketing activities to fulfil your company’s business goals. Dr. Dave Chaffey explores the difference between strategy and tactics by looking at the characteristics of an effective marketing strategy, and what distinguishes it from just tactics. [Discover Why It Matters]( [ ] Auditing Google Analytics customizations Google Analytics Learning Path [The RACE Framework]( Learn how to audit and set up your Google Analytics account to get clean data and customize reporting for your business. Our 15-minute module will help you learn how to audit and set up your Google Analytics account to get clean data and customize reporting for your business, to inform your marketing strategy. [Customize Your Analytics]( [ ] Making the business case for investment in digital marketing Digital Transformation Learning Path [Capability maturity review]( Learn how to justify increased investment in digital marketing. This module will equip you with compelling arguments to justify investment in digital marketing, including our making the business case for investment template and our conversion and lifetime value models. [Take A Look]( [ ] [ ] [ ] [ ] [Recommended articles](#) [How to create an effective pharmaceutical marketing strategy in 2022]( Combine opportunity, strategy and action to identify the right approach for your pharma brand... - [Read the full article](. Posted 3 days ago – [Trends and innovation]( [Marketing strategy vs tactics - why the difference matters]( Posted 4 days ago – [Best practice advice]( [How to structure a manufacturing marketing plan using the RACE Framework]( Posted 5 days ago – [Trends and innovation]( [Marketing in the medicine sector: five areas of focus for 2022]( Posted 6 days ago – [Trends and innovation]( [What does the rise in wearable healthcare devices mean for pharma and healthcare marketers?]( Posted 1 week ago – [Trends and innovation]( [View Latest Articles]( [Smart Insights Expert Membership]( [Latest Premium Member Resources]( [Img_1] [Running international marketing campaigns guide]( [Img_1] [10 costly Google Ads mistakes]( [Img_1] [B2B startup digital marketing plan workbook and case study]( [Img_1] [How to avoid these 10 SMB digital marketing mistakes]( [Img_1] [Account-based marketing best practices guide]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd