E-News: 10 costly Google Ads mistakes - Free resource

[ ] The top paid search mistakes and how to avoid them [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Your rundown of this week's news, tips and updates [ ] [ ] [With Semrush, SEO Can Be Easy]( [Paid-Display-SEO-Challenges-LP-Tools-for-Any-SEO-Challenge]( For many of us, SEO can feel like a complicated process. From tech audits to keyword research and link-building, it can get complex fast. However, Semrush is built to make the entire SEO workflow easier - with a clean interface, actionable tips, and access to the best data on the market. [Try For Free]( [ ] 10 costly Google Ads mistakes Free Membership updated resource [Structure a plan using the RACE planning framework]( Here is your guide as a great reference point to help you succeed with paid search marketing. Our expert-led guide will show you how to make the most of digital marketing by avoiding the common mistakes that many people make when using paid search advertising, for example Google Ads. [Avoid Mistakes]( [ ] How to optimize your Google Ads conversion journey Featured blog [The RACE Framework]( This blog introduces you to a more effective paid ad conversion journey that boost leads and sales. Identify customer journeys and prioritize spending that drives results. [Read Featured Blog]( [ ] Paid media investment RACE Practical Digital Strategy Learning Path [The RACE Framework]( Learn about the options for using paid digital media across the most important platforms, including Facebook, Google, Twitter and LinkedIn. Our 15-minute module will help you review your investment decisions and advertising options across the main digital media platforms [Take A Look]( [ ] Review media performance RACE Practical Digital Strategy Learning Path [Capability maturity review]( Learn how to use Google Analytics to review the current effectiveness of digital media and identify improvements. Compare the performance of channels in Google Analytics and assess the quality of traffic with our interactive 15-minute module [Take A Look]( [ ] [ ] [ ] [ ] [Recommended articles](#) [4 types of evergreen content that you need to start creating for your business]( With every company keen to climb Google’s search rankings, it is easy to lose perspective... - [Read the full article](. Posted 3 days ago – [Best practice advice]( [Plug revenue leaks with these 3 CX analysis techniques]( Posted 4 days ago – [Best practice advice]( [Applying the inverted triangle principle to content marketing]( Posted 5 days ago – [Best practice advice]( [Why you’re not getting results from your influencer marketing]( Posted 6 days ago – [Best practice advice]( [How to optimize your Google Ads conversion journey]( Posted 7 days ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [Recently Updated Member Resources]( [Img_1] [B2B startup digital marketing plan workbook and case study]( [Img_1] [How to avoid these 10 SMB digital marketing mistakes]( [Img_1] [Account-based marketing best practices guide]( [Img_1] [12 common e-commerce marketing mistakes]( [Img_1] [PowerPoint digital marketing strategy planning template]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd