E-News: Create a winning B2B digital marketing strategy with this template

[ ] Drive your data-driven marketing strategy today [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Your rundown of this week's news, tips and updates [ ] [ ] [B2B startup digital marketing plan workbook and case study]( Professional Membership updated resource [12 common e-commerce marketing mistakes]( Our B2B startup digital marketing planning workbook and SaaS case study will guide you through each and every step involved in creating a digital marketing strategy for your B2B business, using a SaaS business as an example. Includes B2B digital marketing workbook and KPI dashboard for a B2B SaaS website, but can be adapted to any B2B organization. [Access Now]( [ ] Define audience personas Campaign Planning Learning Path [Structure a plan using the RACE planning framework]( Learn how to develop a customer persona that can help you to target your marketing more effectively. Our fifteen-minute module will help you to create personas quickly, but with enough detail to help tailor your communications. [Start Creating Personas]( [ ] How to use key performance questions to structure your digital marketing report Featured blog [The RACE Framework]( This blog introduces you to three steps to creating an insight-driven digital marketing report. Integrated across reach, act, convert, and engage, use the RACE Framework to plan, manage, and optimize your marketing funnel. [Read Featured Blog]( [ ] Competitor benchmarking with RACE RACE Practical Digital Strategy Learning Path [Capability maturity review]( Learn how to rapidly complete a review of your competitors’ online communications in this 15 minute module. Gain both quantitative and qualitative insight using our recommended tools and insights and use this info to power your marketing approach. [Take A Look]( [ ] [ ] [ ] [ ] [Recommended articles](#) [What is integrated marketing communications?]( A manifesto and ten-point checklist for delivering more relevant online and offline communications...- [Read the full article](. Posted 3 days ago – [Best practice advice]( [Repurposing content: A short guide to strategic content marketing management]( Posted 4 days ago – [Best practice advice]( [How to use key performance questions to structure your digital marketing report]( Posted 5 days ago – [Best practice advice]( [How many different types of marketing plan does a business need and why?]( Posted 6 days ago [How to structure an effective business plan]( Posted 7 days ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [Recently Updated Member Resources]( [Img_1] [How to avoid these 10 SMB digital marketing mistakes]( [Img_1] [Account-based marketing best practices guide]( [Img_1] [12 common e-commerce marketing mistakes]( [Img_1] [PowerPoint digital marketing strategy planning template]( [Img_1] [Free and low cost marketing techniques for growing your business]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd