E-News: 10 marketing campaign planning mistakes | Free tool for web accessibility

[ ] Join our Improving Digital Performance Summit 2021 on Wed, 14 July [View this in your browser]( [ ] [Smart Insights]( [About]( [Upgrade Today]( [Contact Us]( [ ] Your rundown of this week's news, tips and updates [ ] [ ] [ ] [ ] [ ] Start your web accessibility journey Free tool to check if your website is compliant [Check if your website is accessible > Find out now]( 9 out of 10 clients want their web agencies to inform them about web accessibility. The right way to start the conversation is by making sure the level of accessibility of their website. aCe is a free web accessibility tool that will help you understand instantly whether a website is accessible and compliant, and share a report with your clients. [Scan A Website Now]( [ ] 10 marketing campaign planning mistakes Updated: Free guide to help you plan better campaigns [On Earth Day bring in your travel mug and get a free coffee - Starbucks]( Over the last 20 years we have consulted and trained with many businesses and we have seen many different mistakes which result in disastrous campaigns. Our newly updated practical guide provides solutions. [Structure a marketing campaign plan]( and [make the case]( for a standardized campaign plan with our [premium membership]( today. [Download Free Guide]( [ ] Improving Digital Performance Summit 2021 Webinars dedicated to growing your business digitally [Register Now]( Join us at our free Summit on Wednesday 14th July [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Explore Product Life Cycle marketing model Strategy tool for new or refining existing products [The Product Lifecycle Model]( Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products. Planning is key, we recommend planning your new product launch using the RACE planning framework. [Learn More]( [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [Recommended Articles](#) [The best free marketing tools that every hands-on marketer should use]( Our recommended free online tools for understanding your customers, competitors and campaign, and how you should… - [Read the full article](. Posted 21 hours ago – [Digital marketing software reviews]( [Healthcare marketing strategy trends for 2021]( Posted 4 days ago – [Trends and innovation]( [How to use the Product Life Cycle (PLC) marketing model]( Posted 5 days ago – [Best practice advice]( [TALKING: A strategic social media management framework]( Posted 6 days ago [Marketing for tech companies: How to identify opportunity, strategy, and action for business growth]( Posted 7 days ago – [Trends and innovation]( [View Latest Articles]( [Smart Insights Expert Membership]( [Recently Updated Member Resources]( [Img_1] [RACE digital marketing dashboard]( [Img_1] [10 common social media marketing mistakes]( [Img_1] [Pharma and healthcare marketing trends]( [Img_1] [Marketing technology and media innovation guide]( [Img_1] [Programmatic marketing guide]( [Upgrade Today]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in on [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd