[eNewsletter] Marketing Planning | New Facebook management tool | What brain scans tell us about ads | 2017 web design trends

[ ] Strategy | New Facebook tool | Neuromarketing | 2017 web design trends [View this in your browser] [ ] [Smart Insights] [About] [Expert Membership] [Contact Us] [ ] Digital marketing essentials [ ] Weekly digest - Friday 18th November 2016 [Marketing Planning | New Facebook management tool | What brain scans tell us about ads | 2017 web design trends] Before we cover the developments in digital marketing to be aware of this week, we wanted to let you know about a couple of updates to improve our members' area. First, we have released a new Marketing Strategy and Planning Toolkit to help businesses create better-integrated marketing plans and budgets. It recommends the fundamental success factors to create an effective marketing plan for your business. For Expert members, resources include our updated Marketing planning guide, a detailed budgeting spreadsheet and example marketing plans based on PR Smith's SOSTAC® approach. ALL members can download our Essential Marketing Models guide, popular with professionals studying for marketing qualifications. Second, we have an AB test running aimed at improving navigation in the members' area, so if you're 'one of the lucky few' to get served that - do feedback with your comments - good or bad. To access the new toolkit, [view all toolkits in the members' area when signed-in] and choose Marketing Strategy and Planning. Recommended articles from the Smart Insights blog The main platform change we recommend you check out this week is a new Facebook tool to manage interactions with users. In our other posts, we also have an interesting neuromarketing article which answers the question 'Which ad types tend to be most effective?'. Plus, we continue looking at trends to effect marketing in 2017 with a great review by web and content strategist Marianne Kay of Digital Clarity Group showing examples of Web Design trends to influence 2017. Another trend in design is web personalisation which is featured in our Digital Marketing Priorities 2017 Online Summit - [Smart Insights members can choose from a selection of talks here]. Dave Chaffey and The Smart Insights team [View all the week's articles] [ ] [Recommended articles] [Facebook announces new tool for managing interactions across Facebook, Instagram and Messenger [@SmartInsights Alert]] Facebook's updated inbox will allow marketers to manage messages across different Facebook-owned networks on a single platform. As social has grown, it has diversified. Where once a marketer focused on… - [Read the full article]. Posted 21 hours ago – [Smart Insights alert] [Brain scans reveal which ad types are most effective] Posted 16 hours ago – [Chart of the Day] [Essential 2017 Web Design Trends] Posted 17 hours ago – [Best practice advice] [How many email addresses do consumers have and why?] Posted 2 days ago – [Chart of the Day] [In-depth: A fashion brand CRO case study] Posted 23 hours ago – [Case study] [View all the latest articles] [Smart Insights Expert Membership] [Latest Expert Member Resources] [Img_1] [10 business-limiting SEO mistakes] [Img_1] [Digital marketing team structure] [Img_1] [Sales and Marketing Integration Guide] [Img_1] [Digital marketing strategy audit / healthcheck] [Img_1] [10 costly AdWords mistakes] [Learn more] [ ] Weekly member resource updates [ ] Updated expert resource! [Marketing planning guide] [Business marketing plan guide] This Ebook from Annmarie Hanlon, an experienced Chartered Marketer with over 20 years experience across many business sectors, gives you clear steps to follow to create your own marketing plan. We created this guide since the fundamentals of marketing planning can often be lost amongst the myriad digital marketing tactics. This guide explains the essential areas to consider while planning. [Download the guide] [Business marketing plan guide] [ ] Resources [Free resources] [Premium resources] [Templates] [Ebooks] [Courses] Membership [Member options] [Member resources] [Why join?] [Support & FAQ] [Team Membership] Strategy [Plan] [Reach] [Act] [Convert] [Engage] [ ] Follow Us [linkedin] [fb] [tw] [gp] [rss] This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Basic or Expert member of [SmartInsights.com]. [Click here to unsubscribe]. Smart Insights (Marketing Intelligence) Ltd