E-News: Experiment-driven marketing summit | 7 Google Shopping Ads strategies | New Google Shopping guide

[ ] Make the most of the surging popularity of Google Shopping. [View this in your browser]( [ ] [Smart Insights]( [About]( [Premium Membership]( [Contact Us]( [ ] Digital marketing essentials [ ] 24th July 2019 [Your rundown of this week's news, tips and trends]( ConvEx - an unmissable free online summit You can now [book your place at ConvEx]( VWO's inaugural online summit dedicated to experiment-driven marketing and creating memorable digital experiences. As conversion optimization and user experience head further up the priority list for many digital marketers, this summit - which runs from August 5 - August 9 - will demonstrate how you can move on from making 'data-informed' decisions and start embracing 'customer-informed' decisions. Google Shopping Ads - a key part of the Google Ads ecosystem They've been around for some time now, but Google Shopping Ads were originally known as Product Listing Ads (PLAs). In the first quarter of 2019, advertising spend on Google Shopping grew by a staggering 41%. To help you make the most of the surge, one of our expert commentators has come up with [7 Google Shopping Ads strategies for e-commerce](. New Google Shopping Ads resource Hot off the press, our [Google Shopping guide]( written by PPC expert David Miles, will help anybody currently using Google Shopping as part of their paid search strategy and those of you who are yet to try out this branch of Google's product offering. As well as the fundamentals, the guide will teach you about the more technical aspects to Google Shopping, including bid adjustments, negative keywords, and single product ad groups (SPAGs). The Smart Insights team [Visit The Blog]( [ ] [Recommended Articles](#) [Twitter's new design and Amazon anti-competition probe - News roundup]( Twitter's new design, Amazon anti-competition investigation, UK digital tax plans, Facebook's scam ad tool, Instagram removes like count This week has seen Twitter launch it's new design for desktop users,… - [Read the full article](. Posted 3 days ago – [News]( [5 awesome neuroscience-based research tools for digital marketers]( Posted 3 days ago – [Best practice advice]( [Is the age of the influencer over?]( Posted 4 days ago – [Opinion]( [Your short guide to measuring social media ROI]( Posted 4 days ago – [Best practice advice]( [Best marketing strategies for consultants and freelancers [Infographic]]( Posted 4 days ago – [Infographic]( [View Latest Articles]( [Smart Insights Expert Membership]( [Latest Premium Member Resources]( [Img_1] [Google Shopping guide]( [Img_1] [Digital media options cheatsheet]( [Img_1] [Free Google and Facebook Paid Media Cheatsheet]( [Img_1] [Segmentation and targeting workbook template]( [Img_1] [Smarter LinkedIn marketing guide]( [Learn More]( [ ] free content partner resource [ ] [Take your conversion optimization to the next level]( [ConvEx online summit]( Gear up for a week full of inspiration as VWO brings to you ConvEx. Beginning on 5 August at 11AM ET, the 5-day online summit is aimed at encouraging experiment-driven marketing and building amazing digital experiences. Learn from the wins and failures of world-leading businesses who have built a loyal following by understanding users and exceeding expectations. [Register Now]( Meet the speakers: • Ronny Kohavi, Microsoft • Lukas Vermeer, Booking.com • Elizabeth Romanski, Encyclopedia Britannica • Rebecca Hinton, HubSpot • Iqbal Ali, Trainline [Register Now]( [ ] Weekly member resource updates [ ] new premium resource! [Google Shopping guide]( [Google Shopping guide]( How will this guide help me and my business? Google Shopping ads appear in response to relevant searches carried out on Google and are charged for on a cost per click basis. However, Shopping ads only appear for searches related to products that can be bought online from the advertisers’ websites, and give retailers an effective, image-led ad for any product they want to promote. [Download Guide]( [Google Shopping guide]( [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Free or Premium member of [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd