Newsletter - Email trends and AI to improve your communications strategy

[ ] What you need to do to get in touch with your customers [View this in your browser]( [ ] [Smart Insights]( [About]( [Premium Membership]( [Contact Us]( [ ] Digital marketing essentials [ ] Wednesday 26th February 2019 [Improve your email marketing strategy with the help of these tips]( Are you ready to tackle email marketing this year? Our updated [email marketing trends]( guide takes a look at everything you need to know to get the most out of your email strategy. If you want to [learn more about how to improve your email strategy]( sign up for Marketo's webinar with Dr Dave Chaffey. Over on our blog, we've taken a look at some of the [biggest news]( in the world of digital marketing, including the latest UK Parliamentary report on Facebook and Google rolling out click share for Search. On top of this, we've explored new research that suggests that [69% of e-commerce brands see voice ordering as an opportunity](. Dave Chaffey and The Smart Insights team [View all the days's articles]( [ ] [Recommended articles](#) [The best examples of essential personalizations from across the web]( Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by… - [Read the full article](. Posted 4 hours ago – [Best practice advice]( [7 strategies to improve your online presence in 2019]( Posted 6 hours ago – [Best practice advice]( [69% of e-commerce brands see voice ordering as an opportunity]( Posted 1 day ago – [Chart of the Day]( [Is your email marketing ready for an AI makeover?]( Posted 1 day ago – [Best practice advice]( [Which CX metrics to add to your marketing KPIs]( Posted 1 day ago – [Best practice advice]( [View all the latest articles]( [Latest Premium Member Resources]( [Img_1] [Email marketing re-engagement and reactivation guide]( [Img_1] [E-commerce statistics benchmark]( [Img_1] [Retail e-commerce marketing trends]( [Img_1] [Agency digital marketing services - the top 10 mistakes to avoid]( [Img_1] [Marketing technology and media innovation guide]( [Learn more]( [ ] free content partner resource [ ] [[Webinar] Personalization in the age of AI]( Today, personalization is essential if your emails are to compete in the inbox. Personalization can help you create savvy subject lines and enticing messaging that is in the context of your subscriber to get the engagement you need. Digital marketing guru, Dr Dave Chaffey will step you through the options to make more use of personalization. He will show, focusing on B2B examples, how you can not only personalize creative and copy, but also targeting and timing. [Register Now!]( In this webinar, we’ll discuss: • Ten options for personalising your emails. • Basic rules-based personalisation vs AI and Machine learning. • How to use personalisation to support B2B nurturing and content marketing. • Using targeting and timing personalisation to improve response. • How to optimise your subject lines. [Register Now!]( [ ] Daily member resource updates [ ] UPDATED FREE resource! [Email marketing trends 2019]( [Email marketing trends 2019]( How will this report help me and my business? Email marketing is still worth taking seriously. The aim of this guide is to showcase some of the latest email marketing and marketing automation techniques deployed... [Download the guide]( [Email marketing trends 2019]( [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [gp]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Basic or Expert member of [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd