Essential AI tools for marketers: Certification, Governance, and more

Hi {NAME}, This week, become a Certified AI-Assisted Marketer with our newly accredited AI for Marketing Learning Path. Plus, enhance brand transparency with our AI governance policy template, and explore how AI can optimize your MarTech stack. In other news, learn about Google's monopoly ruling, changes in AI-driven search results, and insights on search intent. Featured Member Content - Our AI for Marketing Learning Path is now complete and has been accredited by the CPD Standards Office, so you can now get Certified as an AI-Assisted Marketer. [Learn more]( - Clearly setting rules for using AI across your business is vital for brand transparency. Download our editable AI and governance policy template to help you do this. [Learn more]( - Use our Review MarTech stack investment​ module to review your current technology use and see where AI can help to improve your performance. [Learn more]( Need-to-know Marketing News - Google has been declared a monopoly - what does this mean for marketers? [Read more]( - How search intent connects to the organic funnel, and what this means for keyword research. [Read more]( - Google’s AI overviews drop Reddit as a source, and now mostly link to top ten organic results. [Read more]( RACE technique: Defining your MarTech stack To tap into the opportunity for using AI and other tools across the lifecycle it's important to have a defined MarTech stack to support your MarComms. Our research shows many businesses still don't have a defined stack. For inspiration see our [Digital marketing tools wheel](, and Business members can download our [MarTech selection guide]( which shows you how to define a simple stack. Finally, don’t forget to download our free [Future of Digital Marketing report]( if you haven’t already done so to benchmark your current digital maturity. Have a great week, If you'd rather not receive email updates you can [unsubscribe](.