Have you mastered STP for targeted campaigns?

Hi {NAME}, This week, we're featuring a templated approach to Segmentation, Targeting and Positioning, lead scoring, and copywriting, along with the latest need-to-know marketing developments. Featured Member Content - Updated: Segmentation and Targeting Workbook Template: This workbook provides a practical template for segmenting and targeting audiences. [Learn more]( - Lead Scoring and Grading: Learn to prioritize high-value leads with lead scoring and grading techniques. [Learn more]( - New: Copywriting for an Effective Sales Letter or Email: Once you’ve defined your audience, learn copywriting techniques to make sales letters and emails more effective. [Learn more]( Need-to-know Marketing News - Only 1/3 of Google searches in 2024 end up on the open web rather than a platform Google owns. What does this mean for Google’s monopoly power? [Read more]( - LinkedIn will launch their AI-driven campaign creation tool in early winter, accelerating B2B campaign creation. [Read more]( - Learn how to optimize your SEO strategy for appearance in AI overviews, and why it comes with risk. [Read more]( RACE technique: Set layered targeting options Using a combination of different strategic segmentation criteria is most effective whether targeting via your email, website or media activities. Read this blog on the[Segmentation, targeting, positioning (STP) marketing model]( to learn more. Business members can download our[Segmentation and targeting workbook template]( or[Persona guide and template]( to define their targeting approach. Have a great week, If you'd rather not receive email updates you can [unsubscribe](.