E-news: B2B inbound strategy | AI for email training | SEO updates

Hi {NAME}, Read up on our latest guidance on planning and managing your marketing strategy plus the latest marketing headlines you need to know this week... Updated: B2B inbound marketing workbook Inbound marketing, and the closely related technique of content marketing, are an essential part of supporting the B2B marketing and sales funnel. Business Pro Members can use our updated [B2B inbound marketing workbook]( to structure their inbound marketing strategy across 7 steps. Updated: A planned approach to SEO module We've updated this module to make sure our members have [every tool and technique available]( to compete in the increasingly competitive SEO landscape. Marketing news for you: 1) Almost half of Gen Zers opt for social media over Google to search online according to a survey by [Forbes Advisor](. 2) Want some new marketing campaign inspiration? Check out this [r/DigitalMarketing Reddit thread]( asking "What's the best marketing campaign you've ever seen?". 3) Finally, if you're looking for a new summer read during these quieter months, try [McKinsey & Company's 2024 annual book recommendations](. AI for Marketing Learning Path We're already getting great feedback on our new AI Learning Path. This week we've added another new module,[Using AI for email marketing](, to improve the effectiveness of your email marketing and create customer-centered emails. RACE Technique: The RACE OSA improvement process To help make your plans more actionable, we recommend using our simple 3-step process: Opportunity-Strategy-Action. OSA gives a simple process to create your overall strategy and improve the results of individual marketing activities. You can read more about the RACE Framework and alignment with OSA in my [RACE explainer blog](. ​​​​​Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.