New blog: How I use ChatGPT for marketing campaign planning

Hi {NAME}, Looking for new inspiration on using AI to plan your marketing campaigns? AI offers exciting new marketing opportunities for those who know how to use it effectively (such as a study where AI-generated email headlines demonstrated a 68% increase in engagement). But, with so much to consider, it can be daunting knowing where to start, and how to get it right. We regularly hear from members who are concerned about ensuring accuracy, creativity, privacy, compliance, and more, when using LLMs for marketing. At Smart Insights, we recommend taking a collaborative approach to working with AI, propensity modeling, and Machine Learning. So, in the case of campaign planning, we recommend sticking to our tried-and-tested, strategic [campaign planning framework]( to structure your plan. I've been exploring how ChatGPT can be used to add value to your campaign planning at each stage of this process, you can read more in my new blog [How to create a marketing campaign plan with ChatGPT](. See you next week, Gabrielle Wright Digital Marketing Team Lead, Smart Insights P.S. If you haven't already submitted your 5-minute [Future of Digital Marketing survey]( responses, we would love to hear from you! Help us benchmark how AI, MarTech and insight are improving digital marketing effectiveness to receive a free copy of the report plus enter a prize draw... If you'd rather not receive email updates you can [unsubscribe](.