E-news: 3 solutions to boost your marketing strategy in less than 90 days

Hi {NAME}, It's the summer of marketing solutions here at Smart Insights, as share news on a brand new AI training course, plus our Free RACE SOPs spreadsheet, and forecasting the future of digital marketing... New: RACE Standard Operating Procedures (SOPs) for digital marketing How do you define best practise for marketing? Review 70 Standard Operating Procedures for your marketing strategy, covering the full customer lifecycle of always-on and campaign marketing activities in our [Free RACE SOPs spreadsheet template](. New: AI for marketing Learning Path Following tremendous feedback on our AI blogs ([10 AI tools for marketing plans](, [10 AI copywriting tools](, and [15 applications of AI in marketing](), Starter and Pro Members can now access our [WIP AI for marketing Learning Path](. The full course should be ready in September, but we've already released new modules across [governance, copywriting, creative, and SEO](... Last chance: Future of digital marketing survey/report Join in by Friday 14th June to have your say on the future of digital marketing. Our [5-minute survey]( will inform our Future of Digital Marketing report, to be presented by Dr. Dave Chaffey on [18-19th September](. You'll also receive a copy of the report by email and be entered into a prize draw. 9/10 organizations need help adapting to rapidly changing markets According to Quantive's latest free report, [The Global State of Strategy 2024](, top reasons for external strategy support include: > Specialized skills and knowledge (53%) > Unbiased and objective recommendations (49%) > Specialized data and information (46%) Confidence in search Google has released a new report detailing that 'Consumers whose journeys included [Google as a touchpoint]( were 1.7x more likely to find “very relevant” information'. The report comes after a tumultous 18 months for search marketing, with the rise of [social media for search]( in Gen Z, alongside LLM search challengers like Perplexity, Pi, and ChatGPT, plus some [embarrassing Google AI Overviews](. ​​​ Instagram unskippable video ads tests Meta has confirmed it is testing placement of video ads which can't be scrolled past until the minimum time has been viewed. You can see an example in-feed ad and read more about the reasoning in [Social Media Today's article](. Anecdotes vs data [Marketoonist]( published a fun post comparing qualitative and quantitative data sources for marketing data champions. RACE technique: Conversion rate success factors If you made the shift to GA4 this time last year, you may be comparing accurate YOY web data for the first time in 2024! If you're looking to make improvements, our [Website conversion optimization planner download pack]( for Starter and Pro Members contains a Word briefing sheet plus Excel test libraries to help you execute and record structured CRO tests. Not sure which testing platform to use? Our guest blog [Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives]( covers the basics. ​​​​​​ Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.