6 categories of laws on social media and digital content marketing

Hi {NAME}, As marketers, we create social and digital content which is published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, social posts, videos, texts, and display ads - we strive to meet our customers in the most appropriate ways in their online/social media spaces. However, your digital and social media content, whatever format you're using, must still meet the national and international legislations for both the channel type and the countries you trade in. We've found that businesses who regularly check in and stay up to date with the latest digital media legal compliance legislations protect their customers, avoid legal consequences, and maintain a competitive edge in the digital landscape. To help you keep on top of what's required, we've categorised the most important digital and social media laws for marketing into 6 areas of legislation for you to review against.​​ - Data protection and privacy law - Disability and discrimination law - Brand and trademark protection - Intellectual property rights - Contract and distance-selling law - Online advertising law Business Members can now access our brand new training module, [Digital media legal compliance](, for a broader review of each category of social and digital media law. This interactive training module serves as a comprehensive guide for marketers and their teams, providing insights into the practical implications of various types of laws, strategies for accessing information sources, real-world examples of enforcement actions against businesses, and assistance in mitigating associated risks. Read more about which types of law your business might need to comply with in my new blog 6[categories of laws on social media and digital content marketing](. See you next week, Dr. Dave Chaffey Co-Founder, Smart Insights If you'd rather not receive email updates you can [unsubscribe](.