Former Organic CEO Cathy Chan Butler joins 4A's

Former Organic CEO Cathy Chan Butler joins 4A's | Small, CoorDown say "Assume I Can" | Johannes Leonardo, Alice Cooper tout AMP Awards Created for {EMAIL} | [Web Version]( March 15, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Former Organic CEO Cathy Chan Butler joins 4A's]( [Former Organic CEO Cathy Chan Butler joins 4A's]( Chan Butler (Cathy Chan Butler/LinkedIn) Cathy Chan Butler, co-founder of API Rising and former CEO of Organic, has joined the 4A's as executive vice president of talent, equity and learning solutions. "We are thrilled to welcome Cathy at this critical juncture when attracting, retaining and developing talent remains a priority for our members," said Marla Kaplowitz, president and CEO of the 4A's. Full Story: [Adweek]( (3/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Small, CoorDown say "Assume I Can"]( [Small, CoorDown say "Assume I Can"]( Editor's note: Video may be NSFW (CoorDown/YouTube) Small created a global "Assume I Can" campaign for CoorDown, which challenges the assumptions and discrimination experienced by those with Down syndrome. An anthem spot features a woman with Down syndrome speaking out about the daily assumptions that affect her life, such as not being served alcohol in bars, being patronized in a gym and not being able to live on her own, before challenging people to "Assume that I can. So that maybe I will." Full Story: [Muse by Clio]( (3/14), [Ad Age (tiered subscription model)]( (3/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Johannes Leonardo, Alice Cooper tout AMP Awards]( [Johannes Leonardo, Alice Cooper tout AMP Awards]( (Association of Music Producers/YouTube) Johannes Leonardo and the Association of Music Producers are touting the AMP Awards for Music & Sound with the reluctant help of Alice Cooper and [John Oates](. One humorous spot shows Cooper refusing to film the ad, saying, "So you're telling me that an award show about advertising needs advertising? That's dumb even for you." Full Story: [ShootOnline (free content)]( (3/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Sandy Greenburg on co-founding Terri & Sandy]( Sandy Greenberg, co-founder and CEO of Terri & Sandy, writes about how the urge to "create a place where sexism, ageism, racism and every other 'ism' would not be tolerated" was prompted by a moment with a former boss. Greenburg concludes, "I knew my worth. And one of the greatest pieces of advice I can give to any woman coming up in this industry is know yours." Full Story: [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Billion Dollar Boy, Gut, Mischief are using AI]( Leaders at Gut, Mischief @ No Fixed Address and Billion Dollar Boy talk about how their agencies are using generative AI. Mischief's Darrin Patey explains how the agency is using Jasper and Waldo for social content and research, while Gut's Christian Pierre discusses creating AI personas but also emphasizes the importance of human verification. BDB has used AI to work with influencers on content, and the agency's Maxime Rozencwajg says it created an internal process with its legal team designed to protect clients "as much as possible." Full Story: [Marketing Brew]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Global creative up for review by General Mills]( General Mills is reviewing the global creative business for its 100 brands, a move that will affect numerous incumbent agencies such as Anomaly, Pereira O'Dell and Erich & Kallman. General Mills invested $657 million in US measured media last year, including paid social, an increase from 2022's $507 million, per Vivvix and Pathmatics. Full Story: [Ad Age (tiered subscription model)]( (3/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Why brands are tuning into anime]( Brands have started to take notice and tap into the popularity of anime among Generation Z, such as the introductory video of [McDonald's "WcDonald's" campaign]( that's quickly hit more than 250,000 views. Experts say anime fandom continues being fueled by channels such as Sony's streaming app Crunchyroll, and marketers are finding value in the community's demographic diversity and strong ties with gamers. Full Story: [Digiday (tiered subscription model)]( (3/15) [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? Practice is a means of inviting the perfection desired. 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