Are agencies underselling creativity?

GS&P, Comcast Business make an "Impossible Shot" | Red Antler, Rootless say "Own Your Pause" | W+K raises a Kahlua espresso martini for St. Paddy's Day Created for {EMAIL} | [Web Version]( March 14, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P, Comcast Business make an "Impossible Shot"]( [GS&P, Comcast Business make an "Impossible Shot"]( (Comcast Business/YouTube) Goodby Silverstein & Partners' "Powering Possibilities" campaign for Comcast Business features an "Impossible Shot" spot where golfer Collin Morikawa hits a crazy shot that ricochets several times before getting an assist from an alligator to land a hole-in-one. The ad -- which touts the brand's connectivity -- also stars actor Christopher McDonald as an amazed onlooker and commentary from NBC Sports' Mike Tirico and Dan Hicks. Full Story: [Muse by Clio]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( Maximize Your Political Reach With Programmatic For political marketers, standing out from the crowd and reaching the right audience are key to winning at the polls. Watch this webinar to learn how to harness the power of programmatic advertising to launch impactful campaigns that resonate with voters-while staying compliant. [Watch the webinar](. ADVERTISEMENT: [] Creative [] [Red Antler, Rootless say "Own Your Pause"]( [Red Antler, Rootless say "Own Your Pause"]( (Rootless/YouTube) Red Antler created an "Own Your Pause" campaign for Rootless, timed for International Women's Day. A 60-second spot shows a diverse group of women sharing the menopausal symptoms that surprised them, and the push also includes a campaign-specific website to raise awareness. Full Story: [Campaign US (tiered subscription model)/MM+M]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [W+K raises a Kahlua espresso martini for St. Paddy's Day]( [W+K raises a Kahlua espresso martini for St. Paddy's Day]( (Kahlua Coffee Liqueur/YouTube) Wieden+Kennedy London is urging people celebrating St. Patrick's Day to eschew Guinness and enjoy an espresso martini made with Kahlua instead. A humorous spot, running in the US, UK and Ireland, stars TikTok-famous Irish father-and-son pair, Tadhg and Derry Fleming. The push includes out-of-home posters and vehicle ads near Irish bars in the UK and Ireland, plus a wrap of a London newspaper. Full Story: [Muse by Clio]( (3/13), [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Agency Insider [] [Are agencies underselling creativity?]( Leaders debate whether agencies are underselling creativity during the pitching process to win over clients based on data, technology and proprietary processes. Marla Kaplowitz, president and CEO of the 4A's, says one key issue is how complex and lengthy the RFP process is, noting, "This is yet another reason why we need to transform the new business process." Full Story: [Ad Age (tiered subscription model)]( (3/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Is there really a perfect way to be creative?]( Agency creatives discuss whether working alone or in a collaborative effort delivers the best creative, with most agreeing that flexibility to cater for individual preference is better than imposing a strict framework. "I'm personally a fan of people doing whatever it is they need to do to help generate the best ideas," says Susan Hoffman, creative director at Wieden+Kennedy. Full Story: [Campaign US (tiered subscription model)]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [MediaLink's Kassan leaves, enters legal fight with UTA]( MediaLink's Kassan leaves, enters legal fight with UTA Kassan (Bloomberg/Getty Images) MediaLink CEO Michael Kassan has departed the agency and entered into a legal dispute with its parent company United Talent Agency. Kassan alleges UTA breached his employment contract while UTA accuses him of the "misappropriation of company funds," resulting in him being "terminated by cause." Full Story: [Campaign US (tiered subscription model)]( (3/13), [Ad Age (tiered subscription model)]( (3/14), [Adweek]( (3/13), [MediaPost Communications (free registration)]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Hung, Budden elevated by AKQA to global CCOs]( Adweek (3/13) [] - [McCann NY adds 2 to business leadership team]( Adweek (3/13) [] Media & Technology Trends [] [Ad execs not deterred by TikTok legislation]( Ad execs not deterred by TikTok legislation (Cfoto/Future Publishing via Getty Images) Many ad executives are not convinced that TikTok will ultimately be banned in the US following passage of a House bill that could do just that, but Tinuiti's Jack Johnston says this is the first time "there's really been some teeth to [TikTok legislation]." Ad executives have contingency plans in place with clients in case of an outright ban and predict a potential land grab among Meta, YouTube and other platforms. Full Story: [Digiday (tiered subscription model)]( (3/13), [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. 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