Ogilvy's Darla Price: "Trust the journey"

BBDO, AICP show Van Gogh, Kahlo get creative feedback | Reynolds, McElhenney say they need an Ally for Wrexham | Studio X, Jon Hamm show Minute Maid "Sells Itself" Created for {EMAIL} | [Web Version]( March 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO, AICP show Van Gogh, Kahlo get creative feedback]( [BBDO, AICP show Van Gogh, Kahlo get creative feedback]( (Association of Independent Commercial Producers/LinkedIn) BBDO created two humorous "Museum Worthy" spots for the Association of Independent Commercial Producers, which show Vincent Van Gogh and Frida Kahlo getting client and focus group feedback on their classic paintings, in much the same way as creatives do in advertising. The spots end with the line, "It's hard to make museum-worthy art. It's harder to make museum-worthy ads." Full Story: [Ad Age (tiered subscription model)]( (3/11), [ShootOnline (free content)]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Reynolds, McElhenney say they need an Ally for Wrexham]( [Reynolds, McElhenney say they need an Ally for Wrexham]( (Wrexham AFC/YouTube) Ryan Reynolds and Rob McElhenney are touting Ally Financial's sponsorship of a US tour by Wrexham AFC Women's soccer team with a 60-second spot from Maximum Effort that takes the form of a humorous press conference. During the announcement, the pair bicker about their financial decisions pertaining to the Welsh club they co-own. Full Story: [Ad Age (tiered subscription model)]( (3/11), [Muse by Clio]( (3/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Studio X, Jon Hamm show Minute Maid "Sells Itself"]( [Studio X, Jon Hamm show Minute Maid "Sells Itself"]( "The Big Nothing" (Minute Maid/YouTube) Studio X, part of WPP's dedicated Open X agency for Coca-Cola, created a global "Sells Itself" campaign for Minute Maid, which shows Jon Hamm being replaced by the product as the star of the ads. The push, with additional agency support from Essence Mediacom, Ogilvy, United Talent Agency, X&O and Zeno Group, is running across streaming, Spotify, iHeartRadio and Meta, and includes a TikTok Branded Mission and Pinterest takeover. Full Story: [Adweek]( (3/11), [Marketing Dive]( (3/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Ogilvy's Darla Price: "Trust the journey"]( Darla Price, president of Ogilvy New York, writes about how taking risks shaped her career in advertising. "Trust the journey as much as you trust yourself. If you follow the uncertainty, you'll most certainly find your way," Price writes. Full Story: [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Pereira O'Dell's Constantino talks favorite work]( Juliana Constantino, executive creative director at Pereira O'Dell, talks about creative inspirations and favorite work. Constantino explains why the "Don't Judge, Just Kiss" Instagram campaign for Close Up was one of her favorite creative projects and why R/GA's "Love Has No Labels" is a source of inspiration. 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Full Story: [MediaPost Communications (free registration)]( (3/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Trade groups work to redefine MFAs]( The 4A's has been hosting meetings with IAB Tech Lab, Association of National Advertisers, Brand Safety Institute, agency holding companies, Jounce Media and DeepSee.io to recast made-for-advertising sites as "made for arbitrage" and agree upon what constitutes MFA sites. "The industry is coalescing around the idea that arbitrage business models are a fundamentally different animal" compared to heavily-monetized sites with organic traffic, says Jounce Media founder Chris Kane. 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