And Ad Age's 2024 Agency A-List winners are ...

Uncommon, SiriusXM portray "A Life in Sound" | RTO+P, Sparkling Ice spotlight Greta Gerwig Oscars snub | W+K NY, Ford pay tribute to "Dear Car Girl" Created for {EMAIL} | [Web Version]( March 11, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Uncommon, SiriusXM portray "A Life in Sound"]( [Uncommon, SiriusXM portray "A Life in Sound"]( (SiriusXM/YouTube) Uncommon created a three-minute "A Life in Sound" film for SiriusXM, which is directed by Kim Gehrig and shows five dancers portray the life of one woman, with music punctuating each emotional shift. A shorter version of the film ran during the Oscars and the "Closer" campaign also features out of home content spanning different music genres and sports. Full Story: [Ad Age (tiered subscription model)]( (3/8), [Muse by Clio]( (3/8), [Campaign US (tiered subscription model)]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [RTO+P, Sparkling Ice spotlight Greta Gerwig Oscars snub]( [RTO+P, Sparkling Ice spotlight Greta Gerwig Oscars snub]( (Sparkling Ice/YouTube) Red Tettemer O'Connell and Partners timed an "Anything but Subtle" spot for Sparkling Ice to air following the announcement of Best Director at the Oscars. The ad calls out the fact "Barbie" director Greta Gerwig wasn't nominated for the award. Full Story: [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [W+K NY, Ford pay tribute to "Dear Car Girl"]( [W+K NY, Ford pay tribute to "Dear Car Girl"]( (Ford Motor Co./YouTube) Wieden+Kennedy New York created a "Dear Car Girl" spot for Ford Motor Co., which debuted on International Women's Day and celebrates female talent in the automotive world, such as Ford engineer Fernanda Medina, stunt driver Dee Bryant, drag racer Lauren Stoney and car builder Gabby Downing. The push encourages women to share why they are a #CarGirl on social. Full Story: [ShootOnline (free content)]( (3/8), [MediaPost Communications (free registration)]( (3/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Preacher's Mel Lin talks favorite work]( Mel Lin, creative director at Preacher, talks about creative inspirations and favorite work. Lin explains why she is proud of the agency's recent campaign for Country Crock, why she admires Droga5's work for The New York Times and why Arnold's "Bubble Boy" for Volkswagen is a source of inspiration. Full Story: [Muse by Clio]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Kaplowitz talks creativity with Dentsu Creative, Crayola]( Marla Kaplowitz, president and CEO of the 4A's, talks to Dentsu Creative's Abbey Klaassen and Crayola's Victoria Lozano about their award-winning "Draw Your #TrueSelfie" campaign. Klaassen and Lozano talk about the campaign's origins during the pandemic, its focus on inclusion and their shared belief that creativity isn't an innate talent but a skill that can be honed with practice. Full Story: [The Drum (free registration)]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [And Ad Age's 2024 Agency A-List winners are …]( Ad Age revealed its 10 Agency A-List 2024 winners, with Mischief @ No Fixed Address taking the top spot and Highdive, Known, Day One Agency and The Martin Agency rounding out the top five. Among other winners were Lerma's Pedro Lerma being named Agency Executive of the Year, IPG Mediabrands being named US Agency Network of the Year, Tombras as Independent Agency of the year and The Community being named Multicultural Agency of the Year. Full Story: [Ad Age (tiered subscription model)]( (3/11), [Ad Age (tiered subscription model)]( (3/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Reddit Pro designed to boost in organic content]( Taco Bell, Wendy's and the NFL are among 200 brands testing Reddit Pro, a free suite of tools designed to improve organic posts and community participation, offering insights, publishing tools and more. In one early test with 20 brands, organic posts from Reddit Pro saw an average 35% jump in monthly upvotes. Full Story: [Search Engine Land]( (3/8), [TechCrunch (tiered subscription model)]( (3/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Flash sale: Save 20% on 4A's Advancing Talent 2024]( [Flash sale: Save 20% on 4A's Advancing Talent 2024]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource -- your team -- and save 20% in our International Women's Day Sale for Advancing Talent 2024. Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and inspire your employees to deliver excellence. [Save 20% with Code WDAYSALE20](, but only through today. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Privacy and the Future of TV Advertising: New report]( A new, comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Mother NY, StreetEasy paint NYC house-hunting drama]( Muse by Clio [] - [Pereira O'Dell, Manscaped tame "The Boys"]( Ad Age (tiered subscription model) [] - [Are clients easing up on agency conflict rules?]( Ad Age (tiered subscription model) [] - [Little Hands of Stone addresses teen suicide]( Ad Age (tiered subscription model) [] - [The Shipyard, Visit California say "Let's Play"]( MediaPost Communications (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] My Islamic faith taught me that if you can't change something with your hands, change it with your tongue, and if you can't change it with your tongue, then desire to change it in your heart. [Amani Al-Khatahtbeh](, writer, activist, tech entrepreneur March is Women's History Month [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.