Pereira O'Dell, Manscaped tame "The Boys"

Oberland, MakerPlace say "Respect the Handmade" | Pereira O'Dell, Manscaped tame "The Boys" | MullenLowe, Corona want you to take Opening Day off Created for {EMAIL} | [Web Version]( March 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Oberland, MakerPlace say "Respect the Handmade"]( [Oberland, MakerPlace say "Respect the Handmade"]( (Michaels Stores/YouTube) Oberland's 30-second "Respect the Handmade" spot for MakerPlace by Michaels shows handcrafted items such as cushions, bags and vases come to life and sing along to the classic hit, "Respect." Oberland's Lisa Topol says, "As we see everything progressively becoming more automated, digital and less human, it was such a treat to see our items sold on MakerPlace come to life using practical magic." Full Story: [Muse by Clio]( (3/7), [MediaPost Communications (free registration)]( (3/7), [Adweek]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Pereira O'Dell, Manscaped tame "The Boys"]( [Pereira O'Dell, Manscaped tame "The Boys"]( (Manscaped/YouTube) Pereira O'Dell created a humorous TV spot for Manscaped, which touts the brand's Lawn Mower 5.0 Ultra by personifying the ungroomed nether regions of men with "The Boys." The push includes an augmented reality filter on Snapchat, Instagram and TikTok that allows men to try out various Manscaped looks. Full Story: [Ad Age (tiered subscription model)]( (3/7), [Adweek]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [MullenLowe, Corona want you to take Opening Day off]( [MullenLowe, Corona want you to take Opening Day off]( (Corona USA/Instagram) MullenLowe's 60-second spot for Corona features MLB stars Nick Castellanos and Fernando Tatís Jr. telling bosses that they should give their employees the day off on the season's opening day. Fans can follow the brand on Instagram and tag their boss to be in with a chance to win tickets to an opening day game, free beer or a yearlong MLB.TV subscription. Full Story: [Muse by Clio]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Code and Theory CEO on going from punk to advertising]( Code and Theory CEO Michael Treff talks about how his history of being in a punk band and running a music label led him to find his place at the agency -- an agency that consists of others who also have taken nontraditional paths to their role. He said being at Code and Theory is similar to his band days, adding, "It feels like there's a creative collaboration, there's passion, there's a lot of intellect; we're focused on a goal and we'll do whatever it takes to get there." Full Story: [Adweek]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Atlantic NY is wooing clients at SXSW]( [How Atlantic NY is wooing clients at SXSW]( (Atlantic_NewYork/Instagram) Atlantic New York is wooing potential clients by offering to stand in line at SXSW for them in return for a meeting that lasts at least as long as the time spent in a queue. Agency principals Marco Pupo, João Coutinho and Suzanne Barbosa will do the waiting in line, which can be booked by clients via the agency's Instagram channel. Full Story: [Ad Age (tiered subscription model)]( (3/7), [DesignRush]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [TRG not defending Firehouse Subs creative account]( Firehouse Subs is reviewing its creative business and incumbent TRG is not defending the account. "It has been a real honor to partner with Firehouse Subs' founders to elevate the brand into one of the most loved and most trusted restaurant brands in the communities it generously serves," said TRG CEO Glenn Dady. Full Story: [Ad Age (tiered subscription model)]( (3/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Marketers take fresh approach to Gen Z influencer efforts]( Marketers are successfully engaging Generation Z by shifting influencer efforts from planned campaigns to an always-on approach and working with smaller creators whose content reflects Gen Z interests, said executives at Ad Age's Gen Z Summit conference. Wieden+Kennedy's Kaylah Burton touted the value of tapping into Gen Z subcultures, such as the "WcDonald's" campaign targeting anime and gaming niches, adding, "These creators allow us to reach corners of the internet that we would not otherwise reach." 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