Majority's Omid Farhang on the end of his podcast

Little Hands of Stone addresses teen suicide | TBWA\MAL Tokyo brings manga series to life for Apple | VML, Washington's Lottery tap generative AI to dream big Created for {EMAIL} | [Web Version]( March 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Little Hands of Stone addresses teen suicide]( [Little Hands of Stone addresses teen suicide]( (Seattle Children's/YouTube) Little Hands of Stone created a 60-second spot for Seattle Children's Hospital that's voiced by a teenager who opens a "Scary Not Scary" file on her computer, before giving a PowerPoint-type presentation on why parents shouldn't be afraid of asking their children, "Are you thinking about suicide?" The TV ad will run in four Northwest states, including during the Oscars. 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Full Story: [Muse by Clio]( (3/6), [Ad Age (tiered subscription model)]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Washington's Lottery tap generative AI to dream big]( [VML, Washington's Lottery tap generative AI to dream big]( (Washington's Lottery/YouTube) VML Seattle, with Secret Level, is touting Washington's Lottery with a series of spots that use generative AI to place lottery winners in their dream locations. The campaign is running across TV, out of home and social media, including an AI-powered mobile experience that lets people place themselves in their dream destinations. Full Story: [Ad Age (tiered subscription model)]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( Online Master's in Artificial Intelligence Various industries have been transformed by AI. Purdue's online Master's in Artificial Intelligence equips students with these in-demand skills, providing hands-on experiences and preparing students for emerging careers in artificial intelligence. [Request Information »]( ADVERTISEMENT: [] Agency Insider [] [Majority's Omid Farhang on the end of his podcast]( Omid Farhang, founder and CEO of Majority, talks about why he's ending his "Talking to Ourselves" podcast and what he has learned from six years of talking creativity with advertising's most prominent people. "When we enter a creative endeavor accepting that it's going to be hard, we're better able to access our reserves of persistence and perseverance that will carry us across the finish line to our desired outcome," Farhang says of one thing he's learned. Full Story: [Muse by Clio]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [What it's like to be a work-visa agency employee]( Nihal Atawane, a senior copywriter at FCB Chicago, offers his perspective of what it's like to be an immigrant on a work visa and four things agencies can do to better support employees like himself. "Immigrants in advertising have a reputation of being talented, disciplined and hard-working. That's not a coincidence -- we simply have no other choice," Atawane writes. Full Story: [Campaign US (tiered subscription model)]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Barkey, OKRP join forces to become BarkleyOKRP]( Barkey, OKRP join forces to become BarkleyOKRP (Barkley/LinkedIn) Barkley and OKRP have united to form BarkleyOKRP in a deal brokered by Keystone Capital, which will own a "slight majority" of the new agency, said Jeff King, CEO of Barkley, who serves in the same role of the new agency. "The goal is for the work to get better and our clients' business to see a positive impact. The challenges are going to be in making sure that integration goes as smooth as it can, without disrupting what's already working," says OKRP CEO Tom O'Keefe, who becomes creative chairman of BarkleyOKRP. Full Story: [Ad Age (tiered subscription model)]( (3/7), [Campaign US (tiered subscription model)]( (3/6), [MediaPost Communications (free registration)]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Johannes Leonardo's Wilcox departs to become TBWA\Chiat\Day NY CEO]( Ad Age (tiered subscription model) (3/7) [] - [R/GA to create first US campaign for BBC Studios]( Adweek (3/6) [] Media & Technology Trends [] [Programmatic shift from cookies goes slowly]( Cookie alternatives got 117% more of advertisers' programmatic budgets in the last three months of 2023 than in the same period during 2022, 33Across revealed. Many brands still spend between 70% and 90% of their budgets on cookies. Full Story: [MediaPost Communications (free registration)]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Flash sale: Save 20% on 4A's Advancing Talent 2024]( [Flash sale: Save 20% on 4A's Advancing Talent 2024]( Attention talent specialists, HR decision-makers, managers and mentors! 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