MullenLowe, Corona tap Pascal for Hispanic focus

AMV BBDO, Degree show "Marks That Matter" | Solve, Raymond James tout "Life Well Planned" | MullenLowe, Corona tap Pascal for Hispanic focus Created for {EMAIL} | [Web Version]( March 6, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [AMV BBDO, Degree show "Marks That Matter"]( AMV BBDO created a 60-second "Marks That Matter" spot for Degree UltraClear that stars Giannis Antetokounmpo, who shows off the scars and marks on his body from playing hard on the basketball court. The ad, running across social in the US and Canada, ends with the copy, "Marks belong on the court. Not on your clothes." Full Story: [Ad Age (tiered subscription model)]( (3/5) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Solve, Raymond James tout "Life Well Planned"]( [Solve, Raymond James tout "Life Well Planned"]( "Origami" from Solve for Raymond James (Raymond James/YouTube) Solve created three animated spots for Raymond James' "Life Well Planned" campaign, which show how financial planning helps people focus on the things that bring meaning to their lives. The campaign will debut during the Oscars, running across major cities for the rest of the year, and features homepage takeovers in the Wall Street Journal, The New York Times and Barron's. Full Story: [MediaPost Communications (free registration)]( (3/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [MullenLowe, Corona tap Pascal for Hispanic focus]( MullenLowe, Corona tap Pascal for Hispanic focus Pascal (Monica Schipper/Getty Images) Actor Pedro Pascal is taking over from Snoop Dogg as the star of MullenLowe's "La Vida Mas Fina" campaign for Corona, with new ads coming in May. The push will focus on "the recognition that Hispanics continue to redefine what mainstream means, influencing food, music and culture in the US," says Corona's Saúl Trejo. Full Story: [Ad Age (tiered subscription model)]( (3/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Obsidianworks' Jazmin Burrell talks favorite work]( Jazmin Burrell, vice president of strategy at Obsidianworks, talks about creative inspirations and favorite work. Burrell explains why she's proud of "[My Joy](" for Frito-Lay and why she admired the NFL's campaign with Diana Flores. Full Story: [Muse by Clio]( (3/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Elephant's Thiago Duarte on loving his Stream Deck]( Thiago Duarte, associate director, product at Elephant, talks about why his Stream Deck keyboard is his favorite work tool. Duarte explains how streaming on Twitch during the pandemic led to the discovery of the keyboard, which "makes production work faster and less painful, freeing up my time to think about bigger design questions on a project." 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