Mother NY, StreetEasy paint NYC house-hunting drama | Weber Shandwick, Pop-Tarts urge Swift to reveal recipe | TDA Boulder, Daiya get "Not So Controversial"
Created for {EMAIL} | [Web Version]( March 4, 2024
CONNECT WITH 4A's [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE](
[] Top Story
[] [Mother NY, StreetEasy paint NYC house-hunting drama](
Mother New York's "Let the Journey Begin" campaign for StreetEasy features a series of Renaissance-style artwork by Buck that illustrates the drama of finding the right home in New York City. The push is running across Instagram, Reddit, Pinterest, Facebook and YouTube, as well as out of home across taxi tops, the subway and hand-painted murals with audio ads later this month on Spotify. Full Story: [Muse by Clio]( (3/4), [Ad Age (tiered subscription model)]( (3/4)
[LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?](
You have been selected to participate in a short, anonymous survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative
[] [Weber Shandwick, Pop-Tarts urge Swift to reveal recipe](
[Weber Shandwick, Pop-Tarts urge Swift to reveal recipe]( (Pop-Tarts/Instagram)
Kellanova's Pop-Tarts, with Weber Shandwick, moved quickly to respond to Kansas City Chiefs' head coach Andy Reid revealing on NBC Sports that Taylor Swift baked the team's offensive line homemade Pop-Tarts. The brand placed a full-page ad in the Kansas City Star on Friday, begging Swift to reveal her recipe, promising to double its donation to a Feeding America food bank if she does. Full Story: [Ad Age (tiered subscription model)]( (3/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [TDA Boulder, Daiya get "Not So Controversial"](
TDA Boulder created a 30-second "Not So Controversial" spot for Daiya, which shows the brand's plant-based cheddar cheese slices on top of hamburgers cooking on a grill and ends with the copy, "100% plant-based. Even if you're not." The push is running in Canada and the US across connected TV, online video, social media and Spotify. Full Story: [Adweek]( (3/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider
[] [4A's Pepper: How to navigate health care privacy changes](
The 4A's Alison Pepper advises health care advertisers on how to navigate changing privacy compliance regulations, including 15 state comprehensive privacy laws and evolving rules on geofencing surrounding health care facilities. "It's now more important than ever to pay attention to how quickly the rules are changing regarding what is and is not protected health data, and how it can and cannot be used," Pepper writes. Full Story: [Ad Age (tiered subscription model)]( (3/4)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [VML's Debbi Vandeven on her advertising career](
Debbi Vandeven, global chief creative officer at VML, talks about how she got into advertising, her career, navigating mergers and offers advice to new talent. "You have to have thick skin, but you have to be relentless; you have to fight for your ideas," Vandeven says. Full Story: [The Drum (free registration)]( (3/4)
[LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Nonverbal Communication Skills You Need to Learn](
- [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)](
- [Managing Remote Employees Legally & Effectively (Free Business Management Daily Report)](
- [The Next Action Method: A Simple System for Overcoming Procrastination (Free Guide)](
- [Fueling Growth Through Change (Free Heinz Marketing Guide)]( [] Agency News
[] [Publicis' dedicated O1 unit wins AOR for Optimum](
Bespoke Publicis unit O1 won agency of record for Optimum and will manage the brand's creative, media, production and PR business. The unit is made up of talent from Connect at Publicis Media, MSL, PXP and Saatchi & Saatchi, and was created to serve the client as part of the holding company's Power of One offering. Full Story: [Campaign US (tiered subscription model)]( (3/1), [Adweek]( (3/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends
[] [Brands, creators look to LinkedIn as influencer hotspot](
More and more business-to-business marketing executives are using influencer marketing, with LinkedIn a go-to platform, fueled by brands tapping into new formats and creators incentivized by the new creator mode, Creator Accelerator Program. LinkedIn has "deprioritized content like work anniversary posts ... and really started to elevate that high-value content on the platform, most of which is really coming from these creators," says Insider Intelligence's Jasmine Enberg. Full Story: [Ad Age (tiered subscription model)]( (3/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News
[] [Registration open for 4A's Advancing Talent 2024: March 28](
Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets.
[LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Membership Guide for Emerging Professionals](
Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers!
[LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's:
[Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics
[] -
[Tombras, Zaxby's go "Sluurp" with Macon, Ga., residents]( Muse by Clio
[] -
[VML's Jon Cook on how AI is helping agency creativity]( Campaign US (tiered subscription model)
[] -
[BSSP, ESPN say "Anyone Can Bracket"]( Laughing Place
[] -
[TBWA\Chiat\Day\L.A. is "Always in Motion" for Gatorade Water]( Ad Age (tiered subscription model)
[] -
[DDB Sydney crafts a lighthouse tale for Volkswagen]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
[SHARE](
Or copy and share your personalized link:
smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.
[Maya Angelou](,
writer, poet, educator
March is Women's History Month [LinkedIn]( [X]( [Facebook]( [Email](
SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio](
[Sign Up]( | [Update Profile]( | [Advertise with SmartBrief](
[Unsubscribe]( | [Privacy policy](
CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future](
Copyright © 2024 SmartBrief. All Rights Reserved.
A division of Future US LLC
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.