DDB Sydney crafts a lighthouse tale for Volkswagen

DDB Sydney crafts a lighthouse tale for Volkswagen | Preacher, ESPN get ready for women's soccer | Mutant, Eastpak salute cosplay fans Created for {EMAIL} | [Web Version]( March 1, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DDB Sydney crafts a lighthouse tale for Volkswagen]( [DDB Sydney crafts a lighthouse tale for Volkswagen]( (DDB Australia/YouTube) DDB Sydney created a 90-second spot for Volkswagen Australia, which wordlessly tells the tale of a lighthouse keeper who carries out his duties while seemingly anticipating an arrival. The spot, which ends by revealing he was waiting for the chance to drive down to pick up his mail, concludes with the copy, "What would you drive if you didn't need to?" Full Story: [Ad Age (tiered subscription model)]( (2/29), [The Drum (free registration)]( (3/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Preacher, ESPN get ready for women's soccer]( Preacher and ESPN are touting the National Women's Soccer League's new season with an "[It's So On](" campaign running across TV, social, digital and paid channels. An anthem fast-paced 30-second spot shows the celebrations of players and fans. Full Story: [MediaPost Communications (free registration)]( (2/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mutant, Eastpak salute cosplay fans]( [Mutant, Eastpak salute cosplay fans]( (Eastpak/YouTube) Mutant's global campaign for Eastpak features a vibrant 90-second "Built to Resist" spot celebrating cosplay fans and those who love live-action role-play and the part the brand's bags play in their costumes. The campaign is running across digital and social in North America, the Middle East, Asia and Europe. 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