Tombras, Zaxby's go "Sluurp" with Macon, Ga., residents

BSSP, ESPN say "Anyone Can Bracket" | Tombras, Zaxby's go "Sluurp" with Macon, Ga., residents | VML, Vaseline tackle inequity with "Mended Murals" Created for {EMAIL} | [Web Version]( February 28, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BSSP, ESPN say "Anyone Can Bracket"]( [BSSP, ESPN say "Anyone Can Bracket"]( (ESPN Marketing/YouTube) Butler, Shine, Stern & Partners created an "Anyone Can Bracket" campaign for ESPN, which invites fans to take part in its March Madness Tournament Challenge and is running across linear and streaming TV, digital, social, audio and out of home. The campaign has a "hard-to-achieve subtle humor, it's highly crafted, and most of all it really drives the message home," says Robyn Tenenbaum, creative director at BSSP. 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Full Story: [Muse by Clio]( (2/27), [Ad Age (tiered subscription model)]( (2/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Vaseline tackle inequity with "Mended Murals"]( [VML, Vaseline tackle inequity with "Mended Murals"]( (Vaseline US/YouTube) VML New York created a "Mended Murals" campaign for Vaseline, which features artists from diverse backgrounds working to restore street murals in underrepresented communities. The murals display QR codes within the art that direct people to a SeeMySkin website, which highlights skin health care inequities and connects people of color to skin care physicians. Full Story: [Ad Age (tiered subscription model)]( (2/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Innocean's Jason Sperling on the agency's rebrand]( Jason Sperling, chief creative officer at Innocean, writes about why the agency rebranded, its new core values and how its vision is summed up by the line, "We Are Explorers." 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