"We Create Next," say McCann NY, Converse

Kaplowitz: Agency authenticity key to hiring, keeping talent | Partners in Crime shows Bay FC "B Legendary" | "We Create Next," say McCann NY, Converse Created for {EMAIL} | [Web Version]( February 27, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Kaplowitz: Agency authenticity key to hiring, keeping talent]( Kaplowitz: Agency authenticity key to hiring, keeping talent Kaplowitz (4A's) Marla Kaplowitz, president and CEO of the 4A's, talks about the association's virtual Advancing Talent conference on March 28. "Attracting, retaining and developing top talent continues to be one of the key challenges and it often comes down to the authenticity of your employer brand and how well it resonates," Kaplowitz says, adding, "Advancing Talent attendees will leave with solid strategies and actionable next steps to advance their culture." Full Story: [Media Village]( (2/26) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Partners in Crime shows Bay FC "B Legendary"]( [Partners in Crime shows Bay FC "B Legendary"]( (We Are BayFC/YouTube) Partners in Crime created a "B Legendary" campaign for Bay FC's inaugural season in the National Women's Soccer League, with the push featuring an action-packed anthem spot starring players and fans. The push is running across linear and over-the-top TV and digital, social and out-of-home media. Full Story: [Marketing Brew]( (2/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] ["We Create Next," say McCann NY, Converse]( ["We Create Next," say McCann NY, Converse]( (Converse/YouTube) McCann New York is targeting the new generation of skateboarders for Converse with a "We Create Next" campaign running across TikTok, Instagram, X, YouTube and out of home. The campaign "is a declaration of a commitment to pushing beyond boundaries, challenging the status quo, and inspiring the world to embrace the bold creativity that defines us," says McCann New York's Shayne Millington. Full Story: [MediaPost Communications (free registration)]( (2/26) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous three-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Agency Insider [] [Black creatives on their top authentic campaigns]( Black creatives talk about the campaigns that resonated for authentically representing Black culture, including GSD&M's Keisha Townsend Taitt who picks "The Most Searched: A Celebration of Black History Makers" by Google. TBWA\Chiat\Day's Desmond Marzette selects Pro-Line's 1993 "[Just For Me](" spot while Droga5's Courtney Richardson talks about the impact of "[Obey Your Thirst](" by Sprite. Full Story: [Campaign US (tiered subscription model)]( (2/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Asmirh Davis on the founding of Majority]( Asmirh Davis, founding partner and chief strategy officer of Majority, writes about helping set up the agency based on the need for "a new system to truly unlock diversity and inclusion." Davis notes, "When you do that, it's not just good for people like me, it's good for creativity and brands that harness creativity to transform their business." Full Story: [Ad Age (tiered subscription model)]( (2/26) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Via promotes Scott MacLeod to president]( Scott MacLeod was promoted from head of planning to president of Via, tasked with expanding the agency's four specialties: social, media and effectiveness, brand consulting and emerging technology. 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