McCann New York, Cigna urge medical checkups with TV's most-loved doctors

McCann New York, Cigna urge medical checkups with TV's most-loved doctors | Chase Sapphire customers go on adventures for James Corden | Kraft Heinz rolls out new campaign for Capri Sun's no-added-sugar line Created for {EMAIL} | [Web Version]( ADVERTISEMENT September 18, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [McCann New York, Cigna urge medical checkups with TV's most-loved doctors]( [McCann New York, Cigna urge medical checkups with TV's most-loved doctors]( Click to watch video (Cigna/YouTube) McCann New York has refreshed Cigna's "TV Doctors" campaign, this time starring Neil Patrick Harris from "Doogie Howser," Donald Faison from "Scrubs," and Patrick Dempsey and Kate Walsh from "Grey's Anatomy." The push encourages people to get annual health checkups, and digital spots are accompanied by a 24-hour Instagram Stories campaign. [Adweek]( (9/15), [Advertising Age]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Chase Sapphire customers go on adventures for James Corden]( [Chase Sapphire customers go on adventures for James Corden]( Click to watch video (Chase Sapphire/James Corden/YouTube) Droga5's new campaign for Chase Sapphire features James Corden getting travel tips from the brand's Reserve card members as they report back to him back from trips to see gorillas in Africa or sandboarding in Chile. The push is running across television, social media and digital. [The Drum (Scotland)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Kraft Heinz rolls out new campaign for Capri Sun's no-added-sugar line]( Kraft Heinz is launching an ad campaign with the help of Leo Burnett to support its new Capri Sun offerings, which feature no added sugar. One of the spots shows singer John Legend bringing humor to a yoga class along with two enterprising youngsters. [Advertising Age]( (9/15), [The Drum (Scotland)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Look beyond your brand's industry to be better]( Advertisers should look outside their brand's immediate industry to gain inspiration from other fields in to how to take the customer experience to the next level, writes Josh Kelly. "The goal is not to look at other industries solely as a way of being different -- the goal is to find ways to be better," he writes. [Campaign US (free registration)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Why Hill Holliday has launched HHBrandable]( Hill Holliday has created HHBrandable, a consulting service to help brands navigate an increasingly complex digital world and "understand all points across the customer journey," explains Chief Strategy Officer Lesley Bielby. The unit will help clients with brand purpose, visual identity and market positioning. [Adweek]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [The 88 was bought by Havas, absorbed into New York office]( Social and digital agency The 88 has been acquired by Havas for an undisclosed sum. Its 48 staff members will be merged into Havas' New York office, with founder Harry Bernstein becoming chief creative officer. [Advertising Age]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Anti-Semitism research prompts Facebook ad-targeting clampdown]( Facebook has announced that it will curb how advertisers target users on the platform and restrict users from choosing what types of ads they see in an effort to prevent hate speech. The announcement was made in response to findings from ProPublica, which discovered that Facebook's self-serve ad-buying platform permitted advertisers to target ads to around 2,300 users who professed an interest in anti-Semitic topics. [The New York Times (free-article access for SmartBrief readers)]( (9/15), [Bloomberg]( (9/16), [Reuters]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [CreateTech: Leveraging AI For Creativity Today]( CreateTech: Leveraging AI For Creativity Today Nandini Stocker (4A's) Inventing a general and approachable artificial intelligence is the ultimate creative task. But for now can we close the the loop with AI technologies and help creative communicators and experience designers expand their capabilities? Hear from an expert in conversational design at Google, a roboticist who's worked AI into IBM's "cognitive dress," and a technologist who uses AI to deliver deep customer intelligence through personalized chatbots. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How to create conditions where creativity can drive commerce]( How to create conditions where creativity can drive commerce (4A's) How do we do more, better, faster? It's not about speed -- or even agility -- so much of it is about finding ways to engineering empathy. Gain real-world insights on what it takes to truly accelerate growth through the power of Creativity. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Saatchi & Saatchi touts Toyota Camry with tunes, emoji-targeted Twitter ads]( MediaPost Communications [] - [Anomaly, R/GA sell YouTube creators, audiences to advertisers]( Advertising Age [] - [DDB Chicago says beware of Clay Matthews' drone for State Farm]( Campaign US (free registration) [] - [Yard says meet Cher, Future in the Gap]( Adweek [] - [Amazon touts NFL game streaming with bears, fish packers]( Advertising Age [] [] The definition of the good society is one in which virtue pays. Abraham Maslow, psychologist [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â