Barker debuts female-led push for Maidenform

FCB NY celebrates Smokey Bear's 80th birthday | Barker debuts female-led push for Maidenform | Slap Global, Lay's tap Beckham, Henry for "Chip Cam" Created for {EMAIL} | [Web Version]( February 23, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [FCB NY celebrates Smokey Bear's 80th birthday]( [FCB NY celebrates Smokey Bear's 80th birthday]( (Smokey Bear/YouTube) FCB New York created a pro bono "Decades" spot for the US Department of Agriculture Forest Service to celebrate the 80th birthday of Smokey Bear, who is given a new look, operated by four puppeteers, with the help of Alterian. The short film shows Smokey reflecting on his life of giving wildfire prevention advice, with actor Brian Tyree Henry providing his voice, and ends with his iconic line, "Only you can prevent wildfires." Full Story: [The Drum (free registration)]( (2/22), [Adweek]( (2/22) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( You have been selected to participate in a short, anonymous survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative [] [Barker debuts female-led push for Maidenform]( [Barker debuts female-led push for Maidenform]( (Maidenform/YouTube) Barker created a female-led "Extra with a Side of Extra" campaign for Maidenform, which features an anthem 30-second spot set in a mansion that shows five women wearing its M collection. The push, set to a custom track by Princess Nokia, is running across YouTube, Instagram, Facebook, Hulu, Dear Media, digital, print and out of home in Dallas, Los Angeles and New York. Full Story: [Adweek]( (2/22), [MediaPost Communications (free registration)]( (2/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Slap Global, Lay's tap Beckham, Henry for "Chip Cam"]( [Slap Global, Lay's tap Beckham, Henry for "Chip Cam"]( (Lay's Football/YouTube) Slap Global created a "Chip Cam" spot for Lay's that was shot live during a soccer game, showing David Beckham and Thierry Henry running out of the brand's chips as they watch from the stands, and asking fans via the live big screen to bring them some more -- ultimately inviting a dad and his daughter to join them. The "No Lay's, No Game" campaign is running globally in 35 markets, including the US, across linear and streaming TV, digital and social, and a "Lay's Detector" QR code collaboration with Meta enables fans to win prizes. Full Story: [Ad Age (tiered subscription model)]( (2/22), [Muse by Clio]( (2/22), [The Drum (free registration)]( (2/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Mentorship is vital, says Mediabrands' Chauncey Wesley]( Chauncey Wesley, executive vice president and managing partner of activation at Mediabrands, writes about the importance of networks and mentors in developing her own career and becoming a leader. "If ever the room you belong in feels like it's at max capacity, don't just squeeze yourself in -- take the door off its hinges and bring at least one deserving person with you," Wesley writes. Full Story: [Ad Age (tiered subscription model)]( (2/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [GSD&M's Jessica Zalaznick on her favorite work tool]( Jessica Zalaznick, creative director at GSD&M, talks about why a paper notebook is still her favorite work tool. 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