Innocean USA reveals new brand identity

Adweek's Media Agency of the Year winners are ... | Ogilvy, Jameson celebrate St. Patrick's with "SNL" stars | Uncommon, Quaker show "You've Got This" Created for {EMAIL} | [Web Version]( February 21, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Adweek's Media Agency of the Year winners are ...]( Mediahub won Adweek's US Media Agency of the Year, awarded as it "held onto its creative style" after joining IPG's Mediabrands, growing 5% year-over-year in 2023 with new business wins worth up to $240 million, Olivia Morley writes. PHD won Global Media Agency of the Year, while Exverus was awarded Breakthrough Media Agency of the Year. Full Story: [Adweek]( (2/20), [Adweek]( (2/20), [Adweek]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous three-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative [] [Ogilvy, Jameson celebrate St. Patrick's with "SNL" stars]( [Ogilvy, Jameson celebrate St. Patrick's with "SNL" stars]( (Jameson Irish Whiskey/YouTube) Ogilvy is celebrating the run up to St. Patrick's Day for Jameson Irish Whiskey with a campaign starring Colin Jost and Michael Che from "Saturday Night Live" that encourages people to celebrate St. Patrick's Eve as the Leap Year means the holiday falls on a Sunday, not a Saturday. The push is running across connected TV, social, digital and out of home, including a Las Vegas Sphere activation, and ferry and water taxi takeovers in Chicago. Full Story: [MediaPost Communications (free registration)]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Uncommon, Quaker show "You've Got This"]( [Uncommon, Quaker show "You've Got This"]( (PepsiCo/Vimeo) Uncommon Creative Studio created a global "You've Got This" campaign for Quaker, its largest worldwide push to date, which features spots that adapt to each country and celebrate unsung heroes. The campaign debuted in Canada and Latin America, and will extend to the US this year, and is running across TV, digital, cinemas, social, mobile, print and out of home. Full Story: [Ad Age (tiered subscription model)]( (2/20), [Brand Innovators]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Energy BBDO's Andrea Siqueira talks favorite work]( Andrea Siqueira, executive creative director at Energy BBDO Chicago, talks about creative inspirations and favorite work. Siqueira explains why she's proud of "DiversiTree" for Claritin and "#TheGutGap" for MiraLAX. Full Story: [Muse by Clio]( (2/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gotham's Shannon Washington on speaking up]( Shannon Washington, global chief creative officer of Gotham, part of the McCann Worldgroup Network, talks about finding her voice as a leader, and the importance of speaking up even when uncertain. "There's power in the words 'I don't know' because it leaves me open to understanding and learning more. It sets a boundary that we haven't always embraced in this industry." Full Story: [Adweek]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Innocean USA reveals new brand identity]( [Innocean USA reveals new brand identity]( Short video about Innocean's rebranding (Jason Sperling/LinkedIn) Innocean USA revealed a rebrand, which positions its identity around the lines, "We are explorers" and "The further you go, the more you find," along with visuals of deep sea diving. The new branding changes the agency's wordmark from orange and white to black and white, and Chief Creative Officer Jason Sperling talks about the refresh, saying, "This is about trying to bring this place together under a unifying value -- what unites us in what we do." Full Story: [Ad Age (tiered subscription model)]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Challenges, opportunities of buying retail ads off site]( Off-site ad purchases will make up 18.5% of retail media budgets this year, reaching $11 billion, Insider Intelligence predicts. Experts say the budding practice can help brands broaden their reach and sales funnel while noting higher costs, the need for standardization and issues with programmatic buying transparency. 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