TBWA\MAL's "Shot on iPhone" goes backstage with Usher

TBWA\MAL's "Shot on iPhone" goes backstage with Usher | Penguin uses AI to power B2B push for Yotpo | TBWA\Chiat\Day touts DIRECTV with Buscemi, Winkler Created for {EMAIL} | [Web Version]( February 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\MAL's "Shot on iPhone" goes backstage with Usher]( [TBWA\MAL's "Shot on iPhone" goes backstage with Usher]( (Apple/YouTube) TBWA\Media Art Lab's latest work for Apple's "Shot on iPhone" campaign is a 10-minute behind-the-scenes video documenting Usher's halftime Super Bowl show. The film was shot using more than 40 iPhone 15 Max and Max Pro devices. Full Story: [ShootOnline (free content)]( (2/19), [Muse by Clio]( (2/18) [LinkedIn]( [X]( [Facebook]( [Email]( [The rise of CTV in marketing]( Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. Join industry experts as they explore which trends you should embrace and how to integrate CTV with other marketing strategies. [Register now](. ADVERTISEMENT: [] Creative [] [Penguin uses AI to power B2B push for Yotpo]( [Penguin uses AI to power B2B push for Yotpo]( (Yotpo/YouTube) Penguin created a business-to-business campaign for Yotpo, an ecommerce marketing platform, that is running across connected TV, paid and organic social media and out of home with content in the style of a Wes Anderson movie. The push was created with the help of generative AI tools including ChatGPT, Midjourney, Runway and ElevenLabs. Full Story: [Ad Age (tiered subscription model)]( (2/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TBWA\Chiat\Day touts DIRECTV with Buscemi, Winkler]( [TBWA\Chiat\Day touts DIRECTV with Buscemi, Winkler]( "The Good Stuff," 30-second spot from TBWA\Chiat\Day for DIRECTV (DIRECTV/YouTube) TBWA\Chiat\Day L.A.'s video series campaign for DIRECTV stars two pigeons named Bobby and Frank, voiced by Henry Winkler and Steve Buscemi, who are put out by the fact satellite dishes are disappearing thanks to the provider's internet-based service. "Steve and Henry, both native New Yorkers, perfectly captured the 'charming curmudgeon' vibe we were after," says TBWA\Chiat\Day's Ryan Buckley. Full Story: [Muse by Clio]( (2/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Arts & Letters' Charles Hodges on hybrid working]( Charles Hodges, founder of Arts & Letters Creative Co., talks about the agency's hybrid working model, "Work Together, Anywhere," and how its people and culture drive success with clients. "Opportunity and optimism define it," Hodges says, adding, "We are a place that builds teams to help our clients create ideas, and this model allows us to put together the best team." Full Story: [LBBOnline]( (2/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Quality Meats co-founders talk favorite work]( Gordy Sang and Brian Siedband, co-founders and chief creative officers of Quality Meats, talk about creative inspirations and favorite work. The pair explain why they're proud of "Alphabutt Book" for Huggies, and Sang talks about his admiration for Callen's "We Make Fun" campaign for Nickelodeon and Siedband says why he appreciates Apple's "Detectives" spot for the iPhone 13 Pro. Full Story: [Muse by Clio]( (2/20) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Nonverbal Communication Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Managing Remote Employees Legally & Effectively (Free Business Management Daily Report)]( - [The Next Action Method: A Simple System for Overcoming Procrastination (Free Guide)]( - [Fueling Growth Through Change (Free Heinz Marketing Guide)]( [] Agency News [] [Gut Miami named creative AOR for Welch's Fruit Snacks]( Gut Miami won creative agency of record for Welch's Fruit Snacks after creating "Sometimes It's Not Stealing," its first campaign for the brand. "Our relationship started with working together on such a fun project that was a first for us both, and we loved how seamlessly their creative process worked with ours," said Andrea Diquez, global CEO at Gut. Full Story: [MediaPost Communications (free registration)]( (2/16), [Adweek]( (2/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Claim: Nearly 76% of X's Super Bowl traffic was fake]( Cybersecurity firm CHEQ is casting doubt over claims by X, formerly Twitter, that it saw a 75% increase in video views during the Super Bowl to 1.1 billion and a 31% jump in impressions to 10.5 billion. CHEQ says that nearly 76% of 144,000 visits to client sites from X was fake during the weekend, compared to CHEQ data that less than 3% of traffic to client sites from TikTok, Facebook and Instagram was fake. Full Story: [Mashable]( (2/16), [TheWrap]( (2/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Research and Insights]( Call on [4A's Research]( if you are doing research for new business, looking to support a recommendation to a client, or simply trying to stay up to date on techniques and trends in advertising and the agency business. Available only to 4A's member agencies, our research specialists will support your agency by completing custom secondary research for you. Enjoy 24/7 access to resources on our research site which includes five databases to help you conduct your own research plus curated content on industries, trends, consumers and more. [Learn more](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Creative leaders on the best, worst Super Bowl ads]( Adweek [] - [The best Valentine's Day campaigns]( Muse by Clio [] - [Alma, Memorial Sloan Kettering say don't be "Late"]( Ad Age (tiered subscription model) [] - [MullenLowe, Change the Ref create "The Shotline"]( Muse by Clio [] - [OpenX uses AI to form a new font, "Coke Sans Sugar"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I'm not interested in creating a book that is read once and then placed on the shelf and forgotten. I am very happy when people have worn out my books, or that they're held together by Scotch tape. [Richard Scarry](, writer, illustrator [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.