Alma, Memorial Sloan Kettering say don't be "Late"

OpenX, Coke celebrate "Foodmarks" with Marilyn Monroe | Alma, Memorial Sloan Kettering say don't be "Late" | Mythic creates an "Old Red" country musical for Maaco Created for {EMAIL} | [Web Version]( February 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [OpenX, Coke celebrate "Foodmarks" with Marilyn Monroe]( Experiences in five cities around the world combine Coca-Cola, pop culture and food for the soda's "Foodmarks" campaign from OpenX, led by Ogilvy. "Foodmarks" uses influencer collaborations as well as augmented reality and AI for promotions, like the one in New York City that features a historic photo of Marilyn Monroe. Full Story: [Adweek]( (2/15), [Ad Age (tiered subscription model)]( (2/15), [DesignRush]( (2/16) [LinkedIn]( [X]( [Facebook]( [Email]( [An effective alternative to traditional advertising]( With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Join industry experts as they explore which CTV trends you should embrace and how to integrate them with other marketing strategies. [Register now](. ADVERTISEMENT: [] Creative [] [Alma, Memorial Sloan Kettering say don't be "Late"]( [Alma, Memorial Sloan Kettering say don't be "Late"]( (Alma/YouTube) Alma created a three-minute "Late" film for the Memorial Sloan Kettering Cancer Center, which is targeted at Hispanic audiences and tells the love story of a couple, whose life together is marked by the woman always being late -- a habit that eventually results in tragic consequences. "Getting a cancer screening on time saves lives. Don't be late," says copy at the end of the spot, which is running across donated media, including TV, social, digital, print and out of home. Full Story: [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mythic creates an "Old Red" country musical for Maaco]( [Mythic creates an "Old Red" country musical for Maaco]( (Maaco Auto Body Shop/YouTube) Mythic created a "Join the Upside" campaign for Maaco, which includes a 30-second "Old Red" spot in the style of a country musical. The ad shows a daughter unhappy with the beat-up old red pickup gifted to her by her grandpa, until it's transformed by the body shop chain. Full Story: [ShootOnline (free content)]( (2/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How Cashmere, Disney are elevating Black voices]( Rebecca Williams, group creative director at Cashmere, writes about representing Black voices in the agency's "Came to Play" campaign for Disney. "In every facet of the campaign, we told stories with authentic voices and perspectives from our Black director, photographer, content capturer, editor and so much of the staff and talent we worked with," Williams writes. Full Story: [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Digitas Danisha Lomax: Invest in Black-owned media]( Danisha Lomax, head of client inclusivity at Digitas North America, makes a case for more investment in Black-owned media, explaining how increased spending should be a part of all campaigns, and that the variety of media available offers huge potential. "Media buyers that don't recognize the influence of Black culture on the trends we follow, meet us on the platforms we use and recognize how we drive the economy are missing a business opportunity," Lomax writes. 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