Inside FCB NY's "That Thursday Thing"

MullenLowe, Change the Ref create "The Shotline" | Uncommon creates a buzz with the "Ratboot" | OpenX uses AI to form a new font, "Coke Sans Sugar" Created for {EMAIL} | [Web Version]( February 15, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [MullenLowe, Change the Ref create "The Shotline"]( [MullenLowe, Change the Ref create "The Shotline"]( (Change the Ref/YouTube) MullenLowe created "The Shotline" for Change the Ref, in partnership with March for Our Lives, which employs AI to recreate the voices of victims of school gun violence, who explain how they were killed and urge people to lobby for gun reform. People can forward the audio to their representatives in Congress and create their own versions using the voices of their own loved ones. Full Story: [Muse by Clio]( (2/14), [ShootOnline (free content)]( (2/14), [Ad Age (tiered subscription model)]( (2/14) [LinkedIn]( [X]( [Facebook]( [Email]( Lead as a skilled communicator Prepare to meet the evolving demands of a growing industry with OU's 100% online M.A. in Strategic Communication & Digital Strategy. Network and learn from leading industry experts. [Learn more and apply today.]( ADVERTISEMENT: [] Creative [] [Uncommon creates a buzz with the "Ratboot"]( [Uncommon creates a buzz with the "Ratboot"]( (InMySeams/Instagram) Uncommon New York designed a "Ratboot" that provides a home to a taxidermied rodent within its platform, which made its debut at New York Fashion Week and has since attracted media attention, including more than 120 million views from one Instagram Reels post. The pair of boots will be auctioned with proceeds benefiting Mainly Rats Rescue, a charity that rehomes rehabilitated rats. Full Story: [Ad Age (tiered subscription model)]( (2/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [OpenX uses AI to form a new font, "Coke Sans Sugar"]( [OpenX uses AI to form a new font, "Coke Sans Sugar"]( "Bodega Bottle Battle" (Coca-Cola/YouTube) WPP's OpenX, led by Ogilvy and AKQA, extended Coke Zero Sugar's "Best Coke Ever?" campaign by using neural network object detection, powered by AI, to identify letters within the drink's bubbles that shape the new typeface, "Coke Sans Sugar." A video shows how the font came to life and the campaign, which emphasizes TikTok and influencer marketing, features spots showing Coke Zero Sugar as the main character. Full Story: [Ad Age (tiered subscription model)]( (2/14), [DesignRush]( (2/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Inside FCB NY's "That Thursday Thing"]( FCB New York has been hosting a weekly "That Thursday Thing" event for almost five years, which brings employees together to discuss what's happening in the world and how they're being inspired creatively. "When you have a junior strategist or someone who's managing the office facilities talking about a piece of work and creating that common language and that belief in great creative work that drives meaningful business results, that shows rather than tells a core agency belief," said CEO Emma Armstrong. Full Story: [Marketing Brew]( (2/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Invisible North's Michael Washington talks favorite work]( Michael Washington, executive creative director at Invisible North, talks about creative inspirations and favorite work. Washington explains why he's proud of "Time Flies When You Play D&D" and why one of his favorite projects was creating a teaser for "The Matrix Resurrections" called "Déjà vu." Full Story: [Muse by Clio]( (2/15) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [GroupM North America names new COO, CGO]( Sharb Farjami, new CEO of GroupM North America, made his first leadership appointments, naming JiYoung Kim as chief operating officer and Lynne Reilly as the first chief growth officer of the agency. "With Ji and Lynne, we will bolster our client-centric culture and enhance our operational capabilities and business performance," Farjami said. Full Story: [MediaPost Communications (free registration)]( (2/14), [Ad Age (tiered subscription model)]( (2/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands begin exploring value of BeReal accounts]( Adidas, Glossier, Liquid Death and more than nine other brands recently joined BeReal's new RealBrands feed, seeking connection to the 23 million to 25 million people who use the platform every day. BeReal keeps RealBrands and its celebrity equivalent, RealPeople, in a separate feed from the messages normal users post. Full Story: [Ad Age (tiered subscription model)]( (2/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Don't count the days. Make the days count. [Muhammad Ali](, professional heavyweight boxer, activist February is Black History Month [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.