The best Valentine's Day campaigns

The best Valentine's Day campaigns | Ogilvy N.Y. creates funny Valentine's ads for Zippo | Hammersaw, Puma show A$AP Rocky tackle a "Mostro" Created for {EMAIL} | [Web Version]( February 14, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The best Valentine's Day campaigns]( [The best Valentine's Day campaigns]( (Heinz/Instagram) This year's Valentine's Day campaigns include an "Emotional Support Ketchup Bottle" from Wieden+Kennedy and Carat for Heinz that consumers can carry with them as "Your ketchup will always be there for you, even if you get ghosted." Also highlighted are No Fixed Address' "Bae-con Basket" for Greenfield Natural Meat Co. and Quality Meats' "Upside Down Heart Pendant" for Saxx. Full Story: [Muse by Clio]( (2/13), [Ad Age (tiered subscription model)]( (2/13) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Ogilvy N.Y. creates funny Valentine's ads for Zippo]( [Ogilvy N.Y. creates funny Valentine's ads for Zippo]( (Zippo/YouTube) Ogilvy New York's humorous Valentine's Day campaign for Zippo features 15-second spots showing awkwardly silent couples on dinner dates before copy reads, "There's one flame that's sure to last." The ads are running on YouTube as in-stream video spots and print ads are running in the University of Dallas' college newspaper, home of the statistically most happy students. Full Story: [Ad Age (tiered subscription model)]( (2/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Hammersaw, Puma show A$AP Rocky tackle a "Mostro"]( [Hammersaw, Puma show A$AP Rocky tackle a "Mostro"]( (Puma/YouTube) Hammersaw tapped A$AP Rocky to direct and star in a noir-style 70-second spot for Puma, which shows the rapper trying to escape his racing thoughts by watching TV, only for him to be attacked by a blobby monster. The ad touts the brand's Mostro sneakers and is running on digital and social media. Full Story: [Ad Age (tiered subscription model)]( (2/13) [LinkedIn]( [X]( [Facebook]( [Email]( [An effective alternative to traditional advertising]( With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Join industry experts as they explore which CTV trends you should embrace and how to integrate them with other marketing strategies. [Register now](. ADVERTISEMENT: [] Agency Insider [] [Happylucky co-owners on creative inspirations]( Emily Stutzman and Ben Hennes, co-owners, and CEO and chief creative officer, respectively, of Happylucky, talk about creative inspirations and favorite work. The pair both pick Adidas projects as their favorite creative work and say they're most proud of a recent campaign with the [Oregon Secretary of State]( to tackle misinformation and voter distrust. Full Story: [Muse by Clio]( (2/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Luquire's Glen Hilzinger talks favorite creative work]( Glen Hilzinger, chief creative officer and partner at Luquire, talks about his favorite creative projects and campaigns. Hilzinger selects Leo Burnett's "The Lost Class" for Change the Ref as his favorite campaign, saying, "For me, it's one of the purest examples of the power of creativity." 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