Ogilvy, Highdive score Super Bowl ad awards

Creative leaders on the best, worst Super Bowl ads | Creatives make more Super Bowl ad picks | Ogilvy, CeraVe win Super Clio Created for {EMAIL} | [Web Version]( February 13, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Creative leaders on the best, worst Super Bowl ads]( Creative leaders give their verdicts on the best and worst Super Bowl ads, with Paramount+'s spot praised by Joan's Jaime Robinson, Uncommon New York's Sam Shepherd and Ogilvy New York's Samira Ansari, who noted, "When celebs are used right, an ad plays like its own mini masterclass." Ads from Cetaphil, Oreo and Bass Pro Shop were among the disappointments, said creative leaders from McCann New York, Shadow and FCB, respectively. Full Story: [Adweek]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Creatives make more Super Bowl ad picks]( More creatives make their Super Bowl picks, including RPA's Perrin Anderson and Colle McVoy's Steve Knapp who praise the simple humor of Reese's ad. TBWA\Chiat\Day L.A.'s Renato Fernandez says DoorDash had the best creative concept for the Big Game, while The Martin Agency's Julian Cohen and Dan Viens of W+K's Bodega select CeraVe as best overall campaign. Full Story: [Marketing Brew]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Ogilvy, CeraVe win Super Clio]( [Ogilvy, CeraVe win Super Clio]( (CeraVe Skincare/YouTube) Ogilvy's 30-second "Michael CeraVe" Super Bowl spot for CeraVe won the Clio Awards' Super Clio, which is judged by agency and brand leaders. "[W]ith the Super Clio we celebrate the people taking bold creative risks," said Clio Awards CEO Nicole Purcell. Full Story: [Muse by Clio]( (2/12), [MediaPost Communications (free registration)]( (2/12), [Ad Age (tiered subscription model)]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Highdive, State Farm win Super Bowl Ad Meter]( [Highdive, State Farm win Super Bowl Ad Meter]( (State Farm Insurance/YouTube) Highdive's "Like a Good Neighbaaa" spot for State Farm, starring Arnold Schwarzenegger and Danny DeVito, won the top spot from voting by more than 160,000 panelists in USA Today's Super Bowl Ad Meter with an average score of 6.68 out of 10, marking the fourth time the agency has been first in the ranking. Dunkin's "DunKings" ad, produced by Artists Equity, came second with an average score of 6.52, while Kia's "Perfect 10" from David & Goliath was third with a 6.36 score. Full Story: [Ad Age (tiered subscription model)]( (2/12), [USA Today]( (2/12), [Adweek]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( [The rise of CTV in marketing]( Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. Join industry experts as they explore which trends you should embrace and how to integrate CTV with other marketing strategies. [Register now](. ADVERTISEMENT: [] Agency Insider [] [Making the case for creative strategy]( The discipline of creative strategy is under threat, which is why strategists must make the case for how their work improves creative effectiveness, writes AKQA's Miriam Plon Sauer. "I believe that to save not only strategy in the creative industry but also creativity itself as a means to solve business problems, we need to renew our commitment to creative strategy," Plon Sauer writes. Full Story: [The Drum (free registration)]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [Kirsten Flanik leaving BBDO NY in July]( Kirsten Flanik, president and CEO of BBDO New York, will depart the agency on July 15 after 18 years and her responsibilities will be handled by Nancy Reyes, CEO of Americas, until a successor is appointed. "It's been a joyous run. Multiple agencies of the year. Celebrated campaigns. Incredible clients and friends," Flanik said about her time at BBDO. Full Story: [Ad Age (tiered subscription model)]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cornett elevates Jessica Vincent to president]( Jessica Vincent, vice president, director of brand strategy, was promoted to president by Cornett, while Christy Hiler, current president and owner, will become CEO. Vincent "has built a strong reputation of leadership and has earned the respect of our teams and clients, and so now is the perfect time to refocus her relationship-building 'superpower,' " Hiler said. Full Story: [Adweek]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Super Bowl sets new viewing record topping 123M]( Super Bowl viewing across linear and streaming platforms drew a record-breaking average audience of 123.4 million, up 7% from last year's Big Game. CBS attracted 120 million viewers and reported that Paramount+ drew record viewership, making it the most streamed Super Bowl ever. Univision's portion of the broadcast reached 2.2 million viewers, the most for any Spanish language broadcast of the Super Bowl. Full Story: [MediaPost Communications (free registration)]( (2/12), [The Hollywood Reporter]( (2/12) [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] When we are touched by something it's as if we're being brushed by an angel's wings. 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