W+K, FanDuel honor Carl Weathers

W+K, FanDuel honor Carl Weathers | Highdive, State Farm show DeVito rescue Schwarzenegger | RPA, Goldblum show aliens how to rent at Apartments.com Created for {EMAIL} | [Web Version]( February 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, FanDuel honor Carl Weathers]( [W+K, FanDuel honor Carl Weathers]( (FanDuel/YouTube) Rob Gronkowski missed the live "Kick of Destiny 2" field goal ahead of the Super Bowl, prompting Wieden+Kennedy and FanDuel to run a second-quarter spot showing his rival, John Cena, rejoicing and the late Carl Weathers, who played his coach in the campaign, to say, "You gave it your all, Gronk." The ad ends by paying tribute to Weathers with copy reading, "Thank you, Carl 1948 - 2024." Full Story: [Ad Age (tiered subscription model)]( (2/11), [Adweek]( (2/11), [Muse by Clio]( (2/11) [LinkedIn]( [X]( [Facebook]( [Email]( [An effective alternative to traditional advertising]( With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Join industry experts as they explore which CTV trends you should embrace and how to integrate them with other marketing strategies. [Register now](. ADVERTISEMENT: [] Creative [] [Highdive, State Farm show DeVito rescue Schwarzenegger]( [Highdive, State Farm show DeVito rescue Schwarzenegger]( (State Farm Insurance/YouTube) Highdive's 60-second Super Bowl spot for State Farm stars Arnold Schwarzenegger as Agent State Farm, who can't pronounce "neighbor" in the brand's tagline, despite lessons from the director and brand character Jake. In the end, the day is saved by Danny DeVito who steps in to correctly say, "Like a good neighbor, State Farm is there." Other agency support in the integrated campaign came from Fleishman Hillard, Infinity Marketing Team, The Marketing Arm, OMD and Optimum Sports. Full Story: [Muse by Clio]( (2/11), [Adweek]( (2/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [RPA, Goldblum show aliens how to rent at Apartments.com]( [RPA, Goldblum show aliens how to rent at Apartments.com]( (Apartments.com/YouTube) RPA's 30-second "Extraterrentrials" Super Bowl spot for Apartments.com stars Jeff Goldblum as brand character Brad Bellflower, who interrupts an alien landing by reassuring soldiers and scientists that the visitors are just looking for somewhere to rent. The spot was supported by a social and out-of-home campaign in the lead up to the Big Game, which created buzz about Goldblum and a possible upcoming alien-related project. 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