David & Goliath, Kia get emotive for Super Bowl

David & Goliath, Kia get emotive for Super Bowl | Callen flies Carl's Jr. to Super Bowl | Martin Agency, Geico unveil "Legend of the Lizard" Created for {EMAIL} | [Web Version]( February 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David & Goliath, Kia get emotive for Super Bowl]( [David & Goliath, Kia get emotive for Super Bowl]( (Kia America/YouTube) David & Goliath is touting Kia's electric EV9 in a 60-second Super Bowl spot running during the fourth quarter that's set to "Wish I Was Here" by Coldplay and Cat Power. The emotional ad shows a dad helping his figure-skating daughter put on a special performance for her housebound grandpa, and is supported by a TikTok campaign that incorporates the app's "shake surprise" feature. Full Story: [MediaPost Communications (free registration)]( (2/9), [Adweek]( (2/8), [Ad Age (tiered subscription model)]( (2/8) [LinkedIn]( [X]( [Facebook]( [Email]( Lead as a skilled communicator Prepare to meet the evolving demands of a growing industry with OU's 100% online M.A. in Strategic Communication & Digital Strategy. Network and learn from leading industry experts. [Learn more and apply today.]( ADVERTISEMENT: [] Creative [] [Callen flies Carl's Jr. to Super Bowl]( [Callen flies Carl's Jr. to Super Bowl]( (Carl's Jr./YouTube) Callen unveiled its 30-second "Jets" Super Bowl spot for Carl's Jr., which shows a fighter pilot ejecting from his plane to take advantage of the chain's free burger offer the day after the Big Game. The campaign includes four supporting Free Burger Day spots and a "Jets V2" ad that will debut Feb. 12. Full Story: [MediaPost Communications (free registration)]( (2/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Martin Agency, Geico unveil "Legend of the Lizard"]( [Martin Agency, Geico unveil "Legend of the Lizard"]( "Legend of the Lizard" documentary (Geico Insurance/YouTube) The Martin Agency created a 15-minute "Legend of the Lizard" film for Geico, a humorous documentary featured on YouTube and TikTok, that tells the story of the brand's Gecko mascot and features his rival, the Caveman. Four 30-second ads supporting the film are running during CBS' pregame show ahead of the Super Bowl, and the show will also feature an interview with the Caveman. Full Story: [Muse by Clio]( (2/8), [Ad Age (tiered subscription model)]( (2/8), [Adweek]( (2/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Gale's Geoff Edwards on filling the inclusion gap]( Geoff Edwards, executive creative director at Gale and co-founder of Saturday Morning, writes about the need for an "actionable playbook" to help people of color as progress in inclusion stalls in the ad industry. "My promise for the remainder of my career is to leave a legacy of greatness -- a leading example for the next wave of Black executives and leaders in this business," Edwards writes. Full Story: [Ad Age (tiered subscription model)]( (2/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [The Variable's Jerald Roberts talks favorite work]( The Variable Producer Jerald Roberts II talks about creative inspirations and favorite work. Roberts explains why he's proud of "Real Smoke Flavor" for Oklahoma Joe's and why he was inspired by the creative storytelling in the movie "Inception." 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Ordóñez "has demonstrated time and again that he can build lasting partnerships with clients by using creativity in wildly different forms to deliver transformative work that generates business results," said Tyler Turnbull, global CEO of FCB. Full Story: [Ad Age (tiered subscription model)]( (2/9), [Adweek]( (2/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [McCann wins global creative AOR for PwC]( Ad Age (tiered subscription model) (2/9) [] - [Curiosity wins AOR for Bridges Consumer Healthcare]( MediaPost Communications (free registration) (2/7) [] Media & Technology Trends [] [User base, revenue rise at Pinterest in Q4]( Pinterest reported $981 million in revenue for the last quarter, up 12% year over year, and a record-breaking 498 million monthly active users worldwide. Bill Ready, the platform's CEO, says retail has been its fastest growing digital ad segment and believes a new partnership with Google has also helped fuel ad demand. 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