Mischief creates "Goodbye Pies" for Pizza Hut

Shadow unveils Judge Beauty for e.l.f.'s Super Bowl ad | Mischief creates "Goodbye Pies" for Pizza Hut | Ogilvy teases CeraVe Super Bowl ad with Michael Cera Created for {EMAIL} | [Web Version]( February 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Shadow unveils Judge Beauty for e.l.f.'s Super Bowl ad]( [Shadow unveils Judge Beauty for e.l.f.'s Super Bowl ad]( (E.l.f. Cosmetics/YouTube) Shadow released a 60-second version of its 30-second Super Bowl spot for e.l.f. Cosmetics, which stars Judge Judy as Judge Beauty. The humorous ad, which touts the brand's Halo Glow Liquid Filter, features a host of stars, including Rick Hoffman, Gina Torres and Sarah Rafferty from "Suits" along with a jury comprising brand ambassador Meghan Trainor, HeidiNCloset from "RuPaul's Drag Race," comedian Benito Skinner, sports analyst Emmanuel Acho and Ronald Gladden from "Jury Duty." Full Story: [Adweek]( (2/7), [The Drum (free registration)]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( Lead as a skilled communicator Prepare to meet the evolving demands of a growing industry with OU's 100% online M.A. in Strategic Communication & Digital Strategy. Network and learn from leading industry experts. [Learn more and apply today.]( ADVERTISEMENT: [] Creative [] [Mischief creates "Goodbye Pies" for Pizza Hut]( Mischief creates "Goodbye Pies" for Pizza Hut (Pizza Hut/PRNewswire) Mischief is making its debut for Pizza Hut with a "Goodbye Pies" Valentine's Day campaign that enables people in Chicago, New York and Miami to send a new Hot Honey pizza as a consolation to someone they want to break up with before the romantic holiday. Consumers in other parts of the country can send a breakup text from the brand along with a gift card for a free pizza instead. Full Story: [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy teases CeraVe Super Bowl ad with Michael Cera]( [Ogilvy teases CeraVe Super Bowl ad with Michael Cera]( (CeraStan998/YouTube) Ogilvy teased its Super Bowl spot for CeraVe with an IAmCeraVe.com website supposedly from actor Michael Cera, accompanied by the copy, "Michael CeraVe. Human skin is his passion." A humorous video on the site shows Cera dramatically declaring the brand is his vision as he wanders around billowing white curtains, scales a mountain and talks to a dolphin-unicorn creature. Full Story: [Adweek]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Annex88's Andre Gray talks Blackweek, diversity]( Andre Gray, chief creative officer at Annex88, talks about co-founding the new conference Blackweek, its vision and the state of diversity in advertising. "When companies or industry leaders say we want to be the most creative company in the industry, well unless you're purposefully overindexing on hiring historically underresourced people, that's not true," Gray says. Full Story: [Campaign US (tiered subscription model)]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Creative leaders on their favorite Super Bowl ads]( Creative leaders talk about their favorite Super Bowl ads, including 72andSunny's Alyssa Georg who picks "Cat Herders" from EDS. McGarrah Jessee's Tim Roan opts for Google's "Parisian Love" while McCann New York's Shayne Millington and Digitas' Atit Shah both select "It's a Tide Ad." Full Story: [The Drum (free registration)]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Bakery wins AOR for NatureSweet]( Bakery won agency of record for NatureSweet following a competitive review. "We didn't treat them as a tomato brand. We treated them as a snack brand," says Bakery's Micky Ogando, adding, "We pitched this the way we would have pitched M&M's or Skittles." Full Story: [Adweek]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Snap's Spiegel outlines growth plans]( Snap plans to turnaround its recent lackluster earnings by unifying experiences across its Spotlight and Stories, enhancing advertising interactions and boosting user numbers and engagement, says CEO Evan Spiegel. Snap also plans to launch insights from My AI usage to drive more "relevant and engaging advertising" and further develop its iOS interface. Full Story: [TechCrunch (tiered subscription model)]( (2/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Decisions 2024: Registration is open]( Decisions 2024 -- next up in [Kansas City]( on March 20 -- is your chance to connect with advertising, business and technology thought leaders and peers to explore the latest developments in media, data, technology and entertainment and uncover pragmatic approaches to building for sustained growth. [Register now]( (free for 4A's members). 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