4A's Kaplowitz: Diversity is a "business imperative"

Anomaly, Bud Light make wishes come true for NFL fans | McKinney introduces an unfrozen Ken Jeong to Popeyes | BBDO, M&M's unveil "Almost Champions Ring of Comfort" Created for {EMAIL} | [Web Version]( February 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Anomaly, Bud Light make wishes come true for NFL fans]( [Anomaly, Bud Light make wishes come true for NFL fans]( (Bud Light/YouTube) Anomaly's 60-second Super Bowl spot for Bud Light stars actor Sonny Valicenti as the Bud Light Genie, who pops out of a bottle of the beer as friends drink together to grant their wishes, including giant biceps, wealth and a ride in a stretch DeLorean limousine. As the wish granting continues, Peyton Manning, UFC CEO Dana White and Post Malone make appearances, and the ad ends with the Genie about to transport the group to the Super Bowl. Full Story: [Ad Age (tiered subscription model)]( (2/6), [Adweek]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [The rise of CTV in marketing]( Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. Join industry experts as they explore which trends you should embrace and how to integrate CTV with other marketing strategies. [Register now](. ADVERTISEMENT: [] Creative [] [McKinney introduces an unfrozen Ken Jeong to Popeyes]( [McKinney introduces an unfrozen Ken Jeong to Popeyes]( 60-second version of Popeye's 30-second Super Bowl ad from McKinney (Popeyes/YouTube) McKinney's 30-second "The Wait is Over" Super Bowl spot for Popeyes shows Ken Jeong emerging from a frozen cryogenic state, as scientists inform him there's finally a better chicken wing ... from Popeyes. Jeong then discovers what else has changed as he becomes terrified of a Roomba, meets a Goldendoodle, rides in an autonomous car and sings the brand's jingle in a massage chair. Full Story: [Muse by Clio]( (2/6), [Ad Age (tiered subscription model)]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO, M&M's unveil "Almost Champions Ring of Comfort"]( [BBDO, M&M's unveil "Almost Champions Ring of Comfort"]( (M&M's/YouTube) BBDO New York's 30-second Super Bowl spot for M&M's shows Dan Marino and the brand's mascots introducing the "Almost Champions Ring of Comfort," made by compressing the candy into diamonds and buffed by the sighs of NFL legends Terrell Owens and Bruce Smith, who never won the Big Game. Scarlett Johansson also offers her sigh, having lost two Oscar nominations in 2020. Full Story: [Ad Age (tiered subscription model)]( (2/6), [Adweek]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz: Diversity is a "business imperative"]( Marla Kaplowitz, CEO and president of the 4A's, talks about the association's plans for this year, including furthering diversity, equity, inclusion and belonging, data privacy issues, the focus on generative AI and transformation around agency operations. DEIB is "a business imperative that comes from the top down and that requires an investment and a commitment to really see it through," Kaplowitz says. Full Story: [Media Village]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Keith Cartwright on co-founding Saturday Morning]( Keith Cartwright, founder and chief creative officer of Cartwright, writes about why his proudest moment was co-founding nonprofit Saturday Morning. "We left that evening with a conviction that creativity is one of the most powerful forces in the world, so why couldn't that power reshape minds and build understanding between races?" Cartwright writes about the meeting that started it all in 2016. Full Story: [Ad Age (tiered subscription model)]( (2/5) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Joan unveils in-house rebrand]( [Joan unveils in-house rebrand]( (Joan Creative/Instagram) Joan unveiled an in-house rebrand, which features a silver 3D logo showing the letters of its name intertwined in a liquid metal style. "I think what you're seeing here is a major belief in the agency brand. There is a real point of view here," says Lisa Clunie, co-founder and CEO, adding, "Working here is not the same as working at other agencies. We want our people to feel that." Full Story: [Ad Age (tiered subscription model)]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Snap in Q4: Net loss despite revenue growth]( Snap revenue increased by 5%, reaching $1.36 billion, during the fourth quarter of 2023 compared to a year prior and its active user base increased 10% to 414 million. Still, the company had a net loss of $248 million, and Snap partially attributes lackluster growth to the Middle East conflict and a shift toward direct response ads. Full Story: [The Hollywood Reporter]( (2/6), [Search Engine Land]( (2/6), [CNBC]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers! 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