Booking.com shows the many Tina Feys of Tina Fey

Booking.com shows the many Tina Feys of Tina Fey | Murder Hornet creates Gruntle for Zoom | Opinionated unveils Super Bowl spot for Drumstick Created for {EMAIL} | [Web Version]( February 5, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Booking.com shows the many Tina Feys of Tina Fey]( [Booking.com shows the many Tina Feys of Tina Fey]( Booking.com's 30-second Super Bowl ad from Zulu Alpha Kilo (Booking.com/YouTube) Zulu Alpha Kilo's 30-second Super Bowl spot for Booking.com stars Tina Fey, whose alter egos as she browses the brand's site are played by Glenn Close as "Wild Tina" and Jane Krakowski as "Splurgy Tina." The push, with media managed by Mindshare, includes an extended 90-second version of the ad and a series of 15-second spots. Full Story: [Muse by Clio]( (2/2), [Adweek]( (2/2), [Ad Age (tiered subscription model)]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [The rise of CTV in marketing]( Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. Join industry experts as they explore which trends you should embrace and how to integrate CTV with other marketing strategies. [Register now](. ADVERTISEMENT: [] Creative [] [Murder Hornet creates Gruntle for Zoom]( [Murder Hornet creates Gruntle for Zoom]( (Zoom/YouTube) Murder Hornet is showcasing Zoom Contact Center's brand character Gruntle, an animated blue blob who personifies the AI-powered customer service chatbot and promises to transform "disgruntled" customers into "gruntled" ones. The campaign is running across online video and display, and will extend to other channels. Full Story: [Ad Age (tiered subscription model)]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Opinionated unveils Super Bowl spot for Drumstick]( [Opinionated unveils Super Bowl spot for Drumstick]( (Drumstick/YouTube) Opinionated's 30-second Super Bowl spot for Drumstick, "Doctor on a Plane," stars comedian and actor Eric Andre, who is administered to by Dr. Umstick when he becomes ill on a plane. The brand also is urging social media users to sign its [#DrumstickMonday]( change.org petition to make the day after the Big Game a national holiday, and an Instagram sweepstakes will award one person with a free flight to the destination of their choice. Full Story: [Muse by Clio]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why culture is the differentiator agencies need]( A thriving agency culture is just as important as great work to attract new clients, writes Crossmedia USA's Ray Valcich, who explains that retention, longstanding leadership and repeat customers are among the qualities that demonstrate it. "Clients shouldn't underestimate agencies that are known for putting a concerted effort toward attracting, retaining and growing the best talent out there," Valcich writes. Full Story: [Ad Age (tiered subscription model)]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Deutsch L.A.'s Sara Singh talks Taco Bell and Doja Cat]( Sara Singh, strategy director at Deutsch L.A., talks about the agency's social campaign for Taco Bell starring Doja Cat, which recently won a Grand Clio at the 2024 Clio Music Awards. "Through all the unexpected challenges in this project, we learned that it's important for celebrity partnerships to be true to who they are as people, and that building trust between a partner and a brand is key," Singh says. Full Story: [Muse by Clio]( (2/1) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Orci names Carney strategic planning director]( Orci names Carney strategic planning director Carney (Alexandre Carney/LinkedIn) Alexandre Carney, previously group strategy director at Cashmere, has joined Orci as vice president, strategic planning director. Carney's "dedication to the field of multisegment advertising, combined with his strong sense of cultural awareness, will further ensure that we continue to deliver incredibly relevant, but also increasingly inspired work on behalf of our clients," Orci CEO Marina Filippelli says. Full Story: [MediaPost Communications (free registration)]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Major brands slash X spending ahead of Super Bowl]( Brands such as McDonald's, Oreo, YouTube and NFL Enterprises have cut their Super Bowl spending on X, formerly Twitter, by 55% from last year to $21.1 million, MediaRadar data reveals. Despite the cuts, BetMGM and Oreo remain among the leading platform spenders around the Big Game. Full Story: [Business Insider]( (2/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Privacy and the Future of TV Advertising: New report]( A new, comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](. 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