FCB New York unveils Budweiser's Super Bowl ad

FCB New York unveils Budweiser's Super Bowl ad | Grey says "Life is a ball with Lindt" for Super Bowl | "How Could You?," ask W+K, Old Spice, Deon Cole Created for {EMAIL} | [Web Version]( February 1, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB New York unveils Budweiser's Super Bowl ad]( [FCB New York unveils Budweiser's Super Bowl ad]( (Budweiser/YouTube) FCB New York unveiled a 60-second version of its 30-second Super Bowl spot for Budweiser, titled "Old School Delivery" and set to The Band's "The Weight." The ad shows the brand's Clydesdales and puppy come to the rescue during a snowstorm by delivering beer to a community bar. Full Story: [Muse by Clio]( (1/31), [MediaPost Communications (free registration)]( (1/31), [Adweek]( (1/31) [LinkedIn]( [X]( [Facebook]( [Email]( Lead as a skilled communicator Prepare to meet the evolving demands of a growing industry with OU's 100% online M.A. in Strategic Communication & Digital Strategy. Network and learn from leading industry experts. [Learn more and apply today.]( ADVERTISEMENT: [] Creative [] [Grey says "Life is a ball with Lindt" for Super Bowl]( [Grey says "Life is a ball with Lindt" for Super Bowl]( (Lindt Chocolate USA/YouTube) Grey Toronto unveiled its 30-second Super Bowl spot for Lindt, which is running during the first quarter and is set to Perry Como's "Round and Round." The ad follows one of the brand's chocolates as it floats in and out of scenes showing people joyfully savoring the candy before a voice-over says, "Life is a ball with Lindt." Full Story: [Adweek]( (1/31), [Ad Age (tiered subscription model)]( (1/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] ["How Could You?," ask W+K, Old Spice, Deon Cole]( ["How Could You?," ask W+K, Old Spice, Deon Cole]( (Old Spice/YouTube) Wieden+Kennedy Portland's latest "Men Have Skin Too" spot for Old Spice brings back Gabrielle Dennis and Deon Cole, showing the latter's mind spiral as he realizes Dennis has been using his Total Body Deodorant spray. The 30-second "How Could You" ad is running across linear and streaming TV plus social. Full Story: [Ad Age (tiered subscription model)]( (1/31), [The Drum (free registration)]( (1/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [The Martin Agency gets "twisty" for Oreo in Super Bowl spot]( Muse by Clio (1/31) [] - [Gut takes you behind the scenes of Google Pixel's Super Bowl spot]( Ad Age (tiered subscription model) (1/31) [An effective alternative to traditional advertising]( With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Join industry experts as they explore which CTV trends you should embrace and how to integrate them with other marketing strategies. [Register now](. ADVERTISEMENT: [] Agency Insider [] [GS&P's Margaret Johnson on making Super Bowl spots]( Margaret Johnson, chief creative officer and partner at Goodby Silverstein & Partners, talks about creating successful Super Bowl ads. 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