W+K, Ford, Jeff Daniels honor Detroit Lions

W+K, Ford, Jeff Daniels honor Detroit Lions | Orchard touts Etsy's AI-fueled Gift Mode | 72andSunny teases NFL's Super Bowl spot Created for {EMAIL} | [Web Version]( January 29, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, Ford, Jeff Daniels honor Detroit Lions]( [W+K, Ford, Jeff Daniels honor Detroit Lions]( (Ford Motor Co./YouTube) Wieden+Kennedy New York and Ford Motor are honoring the performance of the Detroit Lions during the playoffs with a 60-second spot voiced by Michigan native Jeff Daniels. The ad shows black-and-white footage of the city as Daniels says, "We are Detroit. We aren't going anywhere." Full Story: [Ad Age (tiered subscription model)]( (1/28) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Orchard touts Etsy's AI-fueled Gift Mode]( [Orchard touts Etsy's AI-fueled Gift Mode]( (Etsy/YouTube) Orchard debuted a 15-second spot for Etsy during Sunday's AFC Championship Game to tout the platform's new AI-powered Gift Mode tool. The ad shows two women hiding inside a birthday cake at a party, doubting their surprise and wishing they'd used Gift Mode instead, before a new tagline reads, "Gift easy with Gift Mode." Full Story: [Ad Age (tiered subscription model)]( (1/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [72andSunny teases NFL's Super Bowl spot]( [72andSunny teases NFL's Super Bowl spot]( (NFL/YouTube) 72andSunny teased the NFL's Super Bowl spot with a 15-second ad during CBS' AFC championship game on Sunday starring players Saquon Barkley, Cameron Jordan and Justin Jefferson. The ad shows the trio breaking out some moves through a bustling outdoor market in Accra, Ghana, as part of the "Born to Play" campaign to highlight the NFL's international efforts. Full Story: [Ad Age (tiered subscription model)]( (1/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [RTO+P's Steve O'Connell talks favorite work]( Steve O'Connell, partner and co-chief creative officer at RTO+P, talks about creative inspirations and favorite work. O'Connell explains why "[Dietz Nuts](" for Dietz & Watson was one of his favorite creative projects and why Honda's "Grrrr" is a source of inspiration. Full Story: [Muse by Clio]( (1/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] ["AI is going to superpower our people"]( Arthur Sadoun and Carla Serrano, CEO and group chief strategy officer, respectively, of Publicis Groupe talk about the holding company's investment in AI, its new CoreAI offering and its effect on the future. "AI is at the service of our people, AI is going to superpower our people, AI is going to help our people grow and be better," Sadoun says. Full Story: [Campaign US (tiered subscription model)]( (1/26) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Code and Theory wins digital AOR for Star Tribune]( Code and Theory was named digital agency of record by Star Tribune Media Co., charged with refreshing the brand's web and app presence. "It's not every day that you get to help reinvent an iconic, 157-year-old business that means so much to so many," said Michael Treff, CEO of Code and Theory. 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