Anomaly, R/GA sell YouTube creators, audiences to advertisers

Anomaly, R/GA sell YouTube creators, audiences to advertisers | W+K, Bridges say "It Matters How You Get There" for Lyft | Humanaut shows the authenticity behind Organic Valley Created for {EMAIL} | [Web Version]( September 11, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Anomaly, R/GA sell YouTube creators, audiences to advertisers]( [Anomaly, R/GA sell YouTube creators, audiences to advertisers]( Click to watch video (YouTube Advertisers) YouTube has debuted its first push aimed at advertisers from Anomaly, R/GA, C42D and Kornhaber Brown, comprising 6-second and longer videos ads running on its platform, LinkedIn, Twitter and other digital channels. The campaign stars prominent YouTube creators such as Lucas B and Gigi Gorgeous, and showcases the platform's core audiences including gamers, Gen Xers, millennial parents and sports fans. [Advertising Age]( (9/8), [The Drum (Scotland)]( (9/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Secure Cloud Collaboration without Complications There are plenty of options to consider when it comes to cloud collaboration services, and knowing what to look for can make the difference between getting a secure solution or one that puts your data at risk. [Read our whitepaper]( to get the basics on how to choose the best solution for you ADVERTISEMENT [] Creative [] [W+K, Bridges say "It Matters How You Get There" for Lyft]( [W+K, Bridges say "It Matters How You Get There" for Lyft]( Click to watch video (Lyft/YouTube) Wieden+Kennedy New York's new campaign for Lyft stars Jeff Bridges in a series of spots that remind consumers that the journey should be just as fun as the destination. An anthem ad features Bridges traversing the Oregon Trail in 1836, saying you should "choose to ride with the right people doing things for the right reasons"; the campaign will also feature Jordan Peele and Tilda Swinton. [The Drum (Scotland)]( (9/8), [Adweek]( (9/8), [Advertising Age]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Humanaut shows the authenticity behind Organic Valley]( Humanaut's campaign for Organic Valley showcases the well-being of the brand's cows by monitoring their activity with fitness trackers. A long-form spot tells the story of how the brand was founded by an idealistic group of farmers concerned about animal welfare, the environment and what people eat, showcasing Organic Valley's authentic green credentials. [Adweek]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [A comparison of US, UK advertising]( A comparison of US, UK advertising (Pixabay) Sense New York's Hayley James shares her perspective of how advertising differs in the US and UK, noting that American advertising tends to be unabashedly product-centric in contrast to the UK's soft-sell approach. The content in British ads can be more subtle as society is smaller and more homogeneous, while US ads tend to be more direct and patriotic, she writes. [Advertising Age]( (9/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Top 10 sci-fi ads from the past 100 years]( Campaign US is continuing its countdown of the best 100 ads in the past century to celebrate the 4A's 100th birthday, and this piece takes a look at the top 10 sci-fi-themed campaigns. Highlights include Pepsi's "E.T." collaboration, DDB saying "Wassup" to aliens for Budweiser and Deutsch's Super Bowl spot, "The Force," for Volkswagen. [Campaign US (free registration)]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [PepsiCo awards US creative to Goodby Silverstein]( PepsiCo awards US creative to Goodby Silverstein (Tim Boyle/Getty Images) PepsiCo has announced that Goodby Silverstein & Partners has been added to the agency roster for its flagship soft drink. The decision was made after the company invited Omnicom-affiliated agencies to bid on the account. [Advertising Age]( (9/8), [Adweek]( (9/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [NFL creates Twitter emojis for every team]( NFL creates Twitter emojis for every team (Leon Neal/Getty Images) The National Football League has partnered with Twitter to create hashtag-triggered emojis for each of its teams. The themed emojis also appear when Periscope users tap to like NFL live streams. [Adweek]( (9/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [3 Systems Needed To Build a Predictable Lead Pipeline]( 3 Systems Needed To Build a Predictable Lead Pipeline Swenk (4A's) Learn the 3 systems you need in place to generate leads on a consistent basis, so you can stop relying on referrals. In this webinar, you will walk away understanding how to position your agency as the choice vs. a choice. You will also learn the right offer that will close the deals faster and will increase your lifetime value with the client. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's Presents Agency Track at Advertising Week (And Joan Jett!)]( 4A's Presents Agency Track at Advertising Week (And Joan Jett!) Jett (4A's) In partnership with Stillwell Partners, the 4A's will present the Agency Track during Advertising Week New York Sept. 25 to 28. A series of panel discussions on a range of themes affecting the industry -- featuring advertising leaders and rising stars -- will take place beginning at 10:30 a.m. each day of the conference at B.B. King on Times Square. Monday afternoon session features Joan Creative Presents: Jaime Robinson in Conversation with Rock Icon, Joan Jett. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Mike Diva manages to make ice cream scary for Halo Top]( Advertising Age [] - [A look at 100 years of campaigns that have promoted social good]( Campaign US (free registration) [] - [Why account managers are essential to successful creative work]( Campaign US (free registration) [] - [Oath, Spark Foundry suggest tasty Jack Daniel's food pairings]( The Drum (Scotland) [] - [3AM sets up backstory for "Blade Runner 2049"]( Adweek [] [] Knowledge is a scarce national resource. W. 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