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McKinney teases Popeyes Super Bowl ad with Ken Jeong

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McKinney teases Popeyes Super Bowl ad with Ken Jeong | Mischief helps Opendoor make live sale during

McKinney teases Popeyes Super Bowl ad with Ken Jeong | Mischief helps Opendoor make live sale during Super Bowl | Gale, MilkPEP create "Every Woman's Marathon" Created for {EMAIL} | [Web Version]( January 24, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McKinney teases Popeyes Super Bowl ad with Ken Jeong]( [McKinney teases Popeyes Super Bowl ad with Ken Jeong]( (Popeyes/YouTube) McKinney released a 15-second teaser of its 30-second Super Bowl spot for Popeyes, which is running during the first quarter, is directed by Calmatic and will air on CBS and Nickelodeon. The teaser begins with copy that reads, "52 years ago, one man chose to wait for perfection … ," before showing the Popeyes wings and comedian Ken Jeong waking up in a cryogenic pod. Full Story: [MediaPost Communications (free registration)]( (1/23), [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Mischief helps Opendoor make live sale during Super Bowl]( [Mischief helps Opendoor make live sale during Super Bowl]( (Opendoor/YouTube) Mischief @ No Fixed Address is showcasing the ease of selling property via Opendoor with a regional Atlanta ad in the second quarter of the Super Bowl setting up a live sale, which will be shown during halftime via a livestream, followed by a live spot during the third quarter to show how the sale went. Media is managed by Deutsch L.A. and includes teasers on national TV and YouTube, a Times Square billboard, paid search, social media content and influencer collaborations. Full Story: [Muse by Clio]( (1/23), [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gale, MilkPEP create "Every Woman's Marathon"]( [Gale, MilkPEP create "Every Woman's Marathon"]( (Milk/TikTok) Gale and MilkPEP worked with an advisory board of female runners to create the "Every Woman's Marathon" -- the first marathon developed by women for females only, which is being promoted via social media, including a TikTok takeover. A video shows poet Amanda Gorman reciting a lyrical script she wrote for the occasion, interspersed with shots of women running. Full Story: [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders on the need to evolve]( Leaders from FCB New York, VaynerMedia and Mischief @ No Fixed Address talk about the need for agencies to evolve to meet changing client needs and help brands to stay relevant amid rapidly changing media and technology landscapes. "If you're not ever-evolving, then you're not meeting your clients' needs and you're not changing as the world changes around you," says Emma Armstrong, CEO of FCB New York. Full Story: [Adweek]( (1/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ad Age's top places to work: More than 200 employees]( Fluent, Goodway Group, Canvas Worldwide, M Booth and Associates, Inspira Marketing Group, Mediaocean and Publicis' Team One were among the top 10 in Ad Age's Best Places to Work 2024 in the category of companies with 201+ employees. Team One made the list for its commitment to diversity, hybrid work schedules and no-email weekends, while Fluent was recognized for its mental health focus and employee "Dream Grants." Full Story: [Ad Age (tiered subscription model)]( (1/22), [Ad Age (tiered subscription model)]( (1/22), [Ad Age (tiered subscription model)]( (1/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ad Age's top places to work: Up to 200 employees]( Firehouse, MAS, High Wide & Handsome, Enthuse Marketing Group and Closed Loop were the top five in Ad Age's Best Places to Work 2024 in the category of companies with up to 200 employees. Firehouse scored high for listening to employees to determine if they'll pitch a client and rewarding loyalty, while High Wide & Handsome was noted for benefits such as "peer pay." Full Story: [Ad Age (tiered subscription model)]( (1/22), [Ad Age (tiered subscription model)]( (1/22), [Ad Age (tiered subscription model)]( (1/22) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [AI Terms Cheat Sheet]( - [Getting Started with Apache Hadoop]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [6 Worthless Security Tactics That Won't Go Away]( [] Agency News [] [Lisa De Bonis succeeds Mat Baxter as CEO of Huge]( Lisa De Bonis succeeds Mat Baxter as CEO of Huge De Bonis (Lisa De Bonis/LinkedIn) Lisa De Bonis was promoted from chief product officer to CEO of Huge, succeeding Max Baxter who stepped down and is returning to Australia due to "family reasons." De Bonis stated, "I am honored to take on this role and look forward to working with the amazing team at Huge to help our clients win in the digital economy." Full Story: [Adweek]( (1/23), [Campaign US (tiered subscription model)]( (1/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [TRG, Stellantis' Ram part ways]( Ad Age (tiered subscription model) (1/24) [] - [Wolfgang wins creative AOR for Johnston & Murphy]( MediaPost Communications (free registration) (1/23) [] Media & Technology Trends [] [Social media ads dominate spending]( Brands spent $207 billion globally last year to reach 4.9 million people on social media platforms, and the total budget for social media marketing from 2017 to 2023 comes to $930 billion, OnlyAccounts.io data reveals. Ads on social media contribute to 75% of the purchasing choices members of Generation Z make and almost 50% of millennials' decisions. Full Story: [Marketing Tech (UK)]( (1/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Learning Institute]( We've recently updated our [Learning Institute and Training (LIT)]( section to be easier and more efficient for you to access the resources and training you need. - Explore training by career path or interests. - Find upcoming programs at a glance. - Discover additional resources for each topic. - Take advantage of exclusive, members-only training. Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers! [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Would that there were an award for people who come to understand the concept of enough. Good enough. [Gail Sheehy](, writer, journalist, lecturer [LinkedIn]( [X]( [Facebook]( [Email]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

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