Ogilvy N.Y., Samsung say ignore your inner caveman

Ogilvy N.Y., Samsung say ignore your inner caveman | TBWA\MAL, Apple take "Baby Face" portraits | HBO's frozen billboards tease "True Detective" Created for {EMAIL} | [Web Version]( January 22, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Ogilvy N.Y., Samsung say ignore your inner caveman]( [Ogilvy N.Y., Samsung say ignore your inner caveman]( (Samsung/YouTube) Ogilvy New York created a short film to showcase Samsung Health, which features a man improving his wellness with the help of a brand, while a caveman reflecting his "prehistoric instincts" tries to derail his efforts. The spot debuted at the brand's Galaxy Unpacked event. Full Story: [Adweek]( (1/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [TBWA\MAL, Apple take "Baby Face" portraits]( [TBWA\MAL, Apple take "Baby Face" portraits]( (Apple/Instagram) TBWA\Media Arts Lab created a 30-second "Shot on iPhone" Instagram Reel for Apple, which showcases the device's Portrait mode with the faces of dozens of babies. "Baby Face" is supported by digital out-of-home content and behind-the-scenes footage running across social media. Full Story: [Adweek]( (1/19), [DesignTAXI]( (1/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [HBO's frozen billboards tease "True Detective"]( [HBO's frozen billboards tease "True Detective"]( (True Detective/Instagram) HBO, with agencies MAP360 and Arsonal, touted the fourth season of "True Detective" with frozen out-of-home billboards in New York and Los Angeles. The ads featured giant blocks of ice, encasing abandoned clothing and shoes, which revealed a line from the show as they melted along with a QR code leading to an augmented reality experience. Full Story: [Ad Age (tiered subscription model)]( (1/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [LOLA MullenLowe's Tomas Ostiglia talks favorite work]( Tomas Ostiglia, executive creative director at LOLA MullenLowe, talks about creative inspirations and favorite work. Ostiglia explains why the agency's first "Be True to Your Pleasure" spot for Magnum is one of his favorite creative projects and why he's proud of "Cry for the Law" for Teta & Teta. Full Story: [Muse by Clio]( (1/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agencies differ on how AI will affect creative work]( Agency leaders are among those who share their thoughts on AI's dominance at CES 2024 and its effect on the future of work, including MediaLink's Michael Kassan, who says, "This isn't the technology that's going to replace people. I think it's going to allow us to expand our horizons." Media.Monks' Wesley ter Haar takes the opposite view, saying, "There's lots of platitudes. 'AI will never replace creativity.' I wouldn't take that bet." Full Story: [Campaign US (tiered subscription model)]( (1/20) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [Digitas wins US media AOR for Supergoop]( Digitas won US media agency of record for Supergoop following a competitive review and its New York office will lead the account. "We aim to build upon their impressive brand loyalty and presence in the beauty industry by connecting brand and performance outcomes with data at the core," said Megan Jones, chief media officer at Digitas. Full Story: [Campaign US (tiered subscription model)]( (1/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Courtney Nelson promoted to president by TBWA\Chiat\Day L.A.]( MediaPost Communications (free registration) (1/21) [] - [VML's global creative to be led by Debbi Vandeven]( Adweek (1/19) [] Media & Technology Trends [] [WARC: Linear TV still strong despite declines]( Global consumption of linear television will drop 1.9% in the coming year, but its usage will still eclipse that of streaming video, digital music streams or podcasts, WARC Media predicts in its report, "The Future of Media 2024." Horizon Media's Dave Campanelli says, "We hear a lot about 'linear is dead,' [but] people are still watching linear TV. They tend to be older, but they are still watching. And it's 50% of this whole pie. Our budgets need to represent that, depending on your age segment and who you're going after." 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