Cannes Lions reveals 2024 jury presidents

W+K, HP help the workforce to "Navigate the Nonsense" | Highdive, Vaughan, Brady tease BetMGM's Super Bowl ad | Shadow creates e.l.f.'s first national Super Bowl ad Created for {EMAIL} | [Web Version]( January 19, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, HP help the workforce to "Navigate the Nonsense"]( [W+K, HP help the workforce to "Navigate the Nonsense"]( (HP/YouTube) Wieden+Kennedy Portland created a 90-second "Navigate the Nonsense" spot for HP that shows CEOs around the globe introducing "The Plan" to their employees, which turns out to be very confusing mixed messages about the future of work. The spot ends by showing employees happily working from anywhere with the brand's technology as copy reads, "Tools to navigate the nonsense." Full Story: [ShootOnline (free content)]( (1/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Highdive, Vaughan, Brady tease BetMGM's Super Bowl ad]( [Highdive, Vaughan, Brady tease BetMGM's Super Bowl ad]( (BetMGM/YouTube) Highdive released a 15-second teaser of its 30-second Super Bowl spot for BetMGM, which is running during the first quarter of the game. The teaser shows actor Vince Vaughan edging former NFL quarterback Tom Brady out of shot and is the first in a series of three ads ahead of the Super Bowl spot, which also will star NHL great Wayne Gretzky. Full Story: [Ad Age (tiered subscription model)]( (1/18), [Adweek]( (1/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Shadow creates e.l.f.'s first national Super Bowl ad]( [Shadow creates e.l.f.'s first national Super Bowl ad]( (e.l.f. Cosmetics/Instagram) Shadow created e.l.f. Cosmetics' first national Super Bowl ad, a 30-second "eyes.lips.facts" spot directed by Zach Woods that will tout its Halo Glow Liquid Filter. The move follows the brand's regional effort last year starring Jennifer Coolidge and this year's campaign is supported by Tinuiti on media and Imposter on digital and production. Full Story: [Adweek]( (1/18), [Ad Age (tiered subscription model)]( (1/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [VML's Jon Cook talks favorite work]( Jon Cook, global CEO of VML, talks about creative inspirations and favorite work. Cook explains why rebranding Wendy's was one of his favorite projects and why he's proud of "Jen AI" starring Jennifer Lopez for Virgin Voyages. Full Story: [Muse by Clio]( (1/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [John Wren on why Omnicom bought Flywheel]( John Wren, CEO and chairman of Omnicom, talks about why the holding company made the $835 million acquisition of Flywheel Digital. "I can beat anybody on a pitch if I can get the opportunity to show them not my personality and the promise of what I can do, but the tools and the capabilities that Omnicom now owns," Wren tells Campaign US. In an interview with The Drum, Flywheel CEO Duncan Painter talks about the role of generative AI in retail media networks. Full Story: [Campaign US (tiered subscription model)]( (1/18), [The Drum (free registration)]( (1/19) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [Cannes Lions reveals 2024 jury presidents]( The Cannes Lions International Festival of Creativity revealed its 2024 jury presidents, which include Gut's Anselmo Ramos, McCann's Harjot Singh, VML's Debbi Vandeven, FCB's Vita Harris, Huge's Fura Johannesdottir, Gale's Geoffrey Edwards and TBWA\Chiat\Day New York's Amy Ferguson. "This is an exceptional lineup of talent from across the world, and we can't wait to see the work that rises to the top in June," Lions CEO Simon Cook said. Full Story: [Campaign US (tiered subscription model)]( (1/18), [Ad Age (tiered subscription model)]( (1/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [David Shulman becomes CEO of Havas global CX network]( Ad Age (tiered subscription model) (1/19) [] - [Langeland, McKeever named co-presidents of Golin]( Campaign US (tiered subscription model) (1/18) [] Media & Technology Trends [] [Digital ads are relevant for 44% of consumers]( Most digital ads that 44% of adults saw in 2023 were somewhat or very related to their lives and interests, a CivicScience poll revealed, up from 37% in 2022. While the jury's out on whether targeting is getting better or people are just viewing more ads, relevant marketing makes 59% of people likely to click. 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