Publicis uses AI to send custom thank-you's to employees

Droga5, Paramount+ pit Josh Allen against Scourge | GS&P is steering Kawasaki to its first Super Bowl | Barkley, Kansas City Chiefs spoof romantic movies Created for {EMAIL} | [Web Version]( January 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Droga5, Paramount+ pit Josh Allen against Scourge]( [Droga5, Paramount+ pit Josh Allen against Scourge]( (Paramount Plus/YouTube) Droga5's latest "Mountain of Entertainment" spot for Paramount+ stars Peppa Pig and Scourge from "Transformers." The 60-second spot shows Tony Romo and Jim Nantz from "NFL on CBS" commentating as Josh Allen, quarterback for the Buffalo Bills, shows off his throwing power to Peppa Pig before Scourge pours scorn on his efforts -- after a couple false starts -- showing what a real arm cannon can do. Full Story: [Campaign US (tiered subscription model)]( (1/11), [MediaPost Communications (free registration)]( (1/11), [Adweek]( (1/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GS&P is steering Kawasaki to its first Super Bowl]( Goodby, Silverstein & Partners is creating Kawasaki's Super Bowl debut. A 30-second spot will introduce an "all-new model," said a statement from the brand, which has been [teasing the Jan. 23]( unveiling of an off-roading Ridge vehicle on social media. Full Story: [Ad Age (tiered subscription model)]( (1/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Barkley, Kansas City Chiefs spoof romantic movies]( [Barkley, Kansas City Chiefs spoof romantic movies]( (Kansas City Chiefs/YouTube) Barkley tapped Hallmark actors Janel Parrish and Tyler Hynes to star in a spoof romantic movie trailer for the Kansas City Chiefs. The nearly three-minute "Falling for Football" spot shows a football superfan wooing a woman who's fallen out of love with the postseason and features Easter eggs and cameos, including Donna Kelce, mom of Chiefs' tight end Travis Kelce. Full Story: [Ad Age (tiered subscription model)]( (1/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Publicis uses AI to send custom thank-you's to employees]( Publicis Groupe used AI to create 100,000 versions of its annual "Wishes" holiday film, personalizing the thank-you for each employee based on their interests and hobbies. "Give us an AI project in the real world for clients and we're ready," says Carla Serrano, chief strategy officer, while Le Truc's Andy Bird notes, "[S]ome of our teams who are worried about the future of AI aren't so worried anymore." Full Story: [Adweek]( (1/11), [Campaign US (tiered subscription model)]( (1/11), [Ad Age (tiered subscription model)]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO's Andrew Robertson: Bring back humor]( Andrew Robertson, global CEO of BBDO, talks about why humor should be more prevalent in advertising. "Feeling happy and amused is one of the best feelings there is, and therefore if you can recreate that, you are going to have a disproportionate sales effect," Robertson says. Full Story: [Campaign Asia (free registration)]( (1/11) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [Quality Meats wins lead for Samsung's Home Entertainment]( Quality Meats won lead creative for Samsung Electronics' US Home Entertainment business, following a pitch that reportedly also involved Mojo Supermarket and reportedly Ogilvy and Razorfish. "It made sense for them to combine social, influencer and brand with the voice so that we could develop this really human, relatable, fun, charming voice," said Gordy Sang, co-founder and co-chief creative officer of Quality Meats. Full Story: [Ad Age (tiered subscription model)]( (1/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Deepfakes are increasingly troublesome for brands]( The rise of AI and other advanced technologies are driving a proliferation of deepfake ads using celebrity likenesses, brand logos and jingles that pose brand risks, such as a recent bogus Le Creuset giveaway featuring the likeness of Taylor Swift. Experts are calling for better deepfake detection and removal policies and urge brands to be more diligent with online monitoring. Full Story: [Ad Age (tiered subscription model)]( (1/12), [The New York Times]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Registration is now open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. 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