Mike Diva manages to make ice cream scary for Halo Top | Fast Horse, Mentos connect freshman with 43,000 campus peers | BBDO New York displays Lowe's DIY hacks with clever Instagram Stories
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September 8, 2017
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[Mike Diva manages to make ice cream scary for Halo Top](
Mike Dahlquist, aka Mike Diva, has directed a sinister 90-second ad for Halo Top, which features a woman dressed in white in an entirely white room being force-fed vanilla ice cream by a creepy robot that tells her everyone she loves is gone. The spot is running in cinemas before movies such as "It" and "Kingsman: The Golden Circle," and on the brand's social and digital channels. [Advertising Age]( (9/7), [Adweek]( (9/7)
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Creative
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[Fast Horse, Mentos connect freshman with 43,000 campus peers](
[Fast Horse, Mentos connect freshman with 43,000 campus peers](
Click to watch video (Mentos/YouTube)
University of Wisconsin at Madison freshman Sam Jeschke won the chance to become a Mentos brand ambassador, only to discover that his role involved giving out 43,000 packs of Mentos gum to every person on his campus. The reward for successfully completing the challenge within six days was a free on-campus concert from DJ Khaled, and a campaign from Fast Horse captured the story on a dedicated site, Facebook and other social channels. [MediaPost Communications]( (9/1), [Adweek]( (9/7)
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[BBDO New York displays Lowe's DIY hacks with clever Instagram Stories](
BBDO New York was inspired by a Facebook Creative Shop hackathon for its new Instagram campaign for Lowe's, which features 64 micro-spots crammed into a 35-second story. The ad shows a tiny room the size of a vertical screen being transformed with Lowe's DIY tips into a cozy little play area. [Adweek]( (9/7)
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Agency Insider
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[Why advertisers should take a cue from Rhimes](
The defection of Shonda Rhimes from ABC to Netflix has important lessons for advertisers, signaling the need for brands to develop partnerships with creators and take calculated risks in order to increase revenue, writes Vitro CEO Tom Sullivan. "The world keeps moving ever-forward, yet advertisers want to hold on to rules from yesteryear. Take the step," he writes. [Campaign US (free registration)]( (9/8)
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[How your brand can achieve fame and glory](
Every brand needs a fame point to instantly connect with consumers, and that comes from building credibility in meeting or solving a cultural need or consumer pain point, writes Impero's Dan Deeks-Osburn. "Glory comes from glorious, engaging, brilliant executions that authentically remind your consumers why your fame point isn't just talk -- it's your authentic and honest reason to exist," he writes. [The Drum (Scotland)]( (9/7)
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Agency News
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[Zuncic departs CP&B to lead strategy at DDB North America](
Former CP&B executive Eric Zuncic has been named as DDB North America's chief strategy officer and will also lead strategy for Omnicom's We Are Unlimited, the agency dedicated to McDonald's. CEO Wendy Clark said Zuncic was ideal for the role because of his background in both creative agencies and brands. [Advertising Age]( (9/7)
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Media & Technology Trends
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[Ad leaders drop trade desks for expert, account team integration](
Ad leaders drop trade desks for expert, account team integration
(Pixabay)
Advertising holding companies are integrating their trading desk and analytics experts into account teams "to infuse a data-driven philosophy and culture within agencies," explained Loren Grossman, of Omnicom's data unit, Annalect. Publicis, Omnicom and GroupM have made the strategic move in an effort to simplify and improve services to clients, but fee structures and retaining a unique culture will be the biggest challenges, Alison Weissbrot writes. [AdExchanger]( (9/6)
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Association News
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[The Essential Conference for Youth Marketing Best Practices](
The Essential Conference for Youth Marketing Best Practices
Menounos (4A's)
Join brands, agencies, researchers and analysts at Share.Like.Buy, hosted by National Geographic, in Washington, D.C., on Oct. 18 to 19. Learn from Converse, Marriott, Zipcar, AfterBuzz TV with co-founder Maria Menounos, Awesomness TV, Viacom, and Youth Marketing Experts Matt Britton, Conner Blakley and Jeff Fromm. 4A's members get $100 off registration with code: AAAA. [Register here](.
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[Final Chance To Register For Stratfest!](
Final Chance To Register For Stratfest!
Rivera (4A's)
Latest speakers confirmed, including God-is Rivera, Director, Inclusion & Cultural Resonance, VML, and Michael Fanuele, CEO/Founder, Talk Like Music. View Stratfest agenda and hands-on workshops here. Stratfest 2017 kicks off on Tuesday -- do you have your [ticket](?
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